Published on
October 28, 2025
Hong Kong Wine and Dine Festival 2025 returns with a lively theme, “REMIX. BEST OF ALL WORLDS”, highlighting the city’s gastronomic charm and cementing its position as a worldwide culinary hub. Organized by the Hong Kong Tourism Board (HKTB), its annual flagship edition from October 23 to 26, 2025, is more than about food and beverage—it’s about making memories for tourists and celebrating the confluence of gastronomy, tourism, and business travel. The festival is a key component of the HKTB’s long-term strategy to establish Hong Kong as a leading tourism destination, with a focus on high-yield tourism and luxury travel.
A Celebration of Hong Kong’s Unique Role in Global Culinary Tourism
The Hong Kong Wine & Dine Festival plays a pivotal role in establishing the city as a leading epicurean capital. Gastronomy tourism, where food and culinary experiences become key elements of the travel experience, has seen exponential growth globally, and Hong Kong is capitalizing on this trend by showcasing its rich cultural diversity, culinary traditions, and world-class restaurant scene. Visitors from all over the world travel to Hong Kong to indulge in its vibrant food culture, ranging from street food markets to Michelin-starred dining experiences.
Hong Kong’s culinary offerings extend beyond food alone; the city is a melting pot of flavors and international influences, blending local Cantonese cuisine with global flavors brought by international chefs. From dim sum and roast goose to international wine pairings, the festival celebrates this fusion of cultures and provides a unique space for food lovers, tourists, and gastronomists to experience new tastes and creative interpretations of traditional dishes.
Strengthening Business Tourism: MICE Meets Gastronomy
A major component of this year’s festival was its integration with MICE tourism—a rapidly growing segment in the global tourism market. Business tourism and conventions are crucial drivers of high-yield travel, and the HKTB strategically used the festival as an opportunity to engage top-tier travel agents, convention organizers, and business partners from around the world.
By hosting an exclusive sommelier wine-pairing private tour and the “Toast to Success: Hong Kong Top Travel Agents Celebration & Gala Dinner,” the HKTB highlighted Hong Kong’s capacity to host premium events and high-profile guests. The gala dinner, featuring an exquisite Cantonese tasting menu curated by five master chefs, not only celebrated culinary excellence but also emphasized Hong Kong’s dual identity as a luxury travel destination and a global MICE powerhouse.
Hong Kong’s Incentive Playbook 2.0: Driving High-Yield MICE Tourism
In tandem with the festival, the HKTB launched the “Hong Kong Incentive Playbook 2.0: New Discovery Product Update” at the Ocean Park Marriott Hotel. This initiative aims to drive high-yield MICE tourism through the introduction of innovative incentive products and tailored experiences for corporate events and incentive groups. By offering customized itineraries, luxury hotel stays, and exclusive gastronomic experiences, the Incentive Playbook 2.0 positions Hong Kong as a leading destination for incentive travel and corporate meetings.
The program also includes strategic partnerships with major airlines, hotels, and event planners to offer a seamless tourism experience for corporate clients. This innovative approach to MICE tourism not only caters to business visitors but also promotes Hong Kong’s global tourism appeal, encouraging high-spending tourists and business delegations to experience the city’s cultural richness alongside its luxury offerings.
Driving Sustainable Tourism and Culinary Innovation
The growing interest in sustainable tourism is a significant trend in the global tourism industry, and the Hong Kong Wine & Dine Festival addresses this by promoting eco-friendly practices and sustainable culinary tourism. With a focus on local sourcing, organic ingredients, and sustainable food practices, the festival underscores Hong Kong’s commitment to becoming a sustainable tourism destination. Local chefs and restaurant owners are encouraged to embrace eco-friendly practices, from zero-waste cooking to responsible sourcing of ingredients, ensuring that the culinary sector contributes to both economic growth and environmental sustainability.
The festival also emphasizes the importance of promoting sustainable tourism in local communities. By encouraging responsible travel and highlighting local food producers, farmers, and artisans, the event supports local economies while offering tourists an authentic and sustainable experience of Hong Kong.
Tourism and Cultural Exchange: The Power of Gastronomy
The Hong Kong Wine & Dine Festival is more than just a celebration of food—it is a platform for cultural exchange. Food tourism fosters cross-cultural understanding, as tourists can experience a destination’s cultural diversity through its culinary offerings. Hong Kong’s multicultural environment makes it a perfect location for showcasing how gastronomy can be a vehicle for cultural diplomacy and international collaboration. The festival brings together chefs, food experts, and international tourists, allowing them to share their culinary traditions, try new dishes, and learn from each other.
Encouraging Year-Round Tourism Through Culinary Events
The Wine & Dine Festival is part of HKTB’s larger strategy to increase year-round tourism in Hong Kong. By offering seasonal events such as the festival alongside year-round culinary experiences, the HKTB is helping to extend the appeal of Hong Kong as a culinary tourism destination. Whether it’s a Michelin-starred meal, a street food tour, or a private dining experience, Hong Kong’s gastronomy scene remains a year-round attraction for both tourists and business travelers.
Hong Kong’s Bright Future as a Global Tourism and Culinary Destination
With its exclusive combination of gastronomy, luxury tourism, and MICE tourism, the Hong Kong Wine & Dine Festival 2025 has re-established Hong Kong as a top global tourist destination. The HKTB’s multi-pronged strategy of tourism promotion through high-yield tourism, sustainable tourism, and culinary innovation puts Hong Kong in a cutting-edge position in the global tourism industry. With the city developing world-class tourism infrastructure and gastronomy offerings, it is poised to attract high-value travelers, business delegations, and foodies in search of an exciting, immersive destination for business and leisure travel.
