Published on
September 3, 2025
In August 2025, Hong Kong saw a significant surge in tourist arrivals, with 5.15 million visitors recorded, marking a 16% increase from the same month the previous year. This boost is part of a broader recovery effort led by Hong Kong’s tourism department. The city’s tourism chief, Rosanna Law, has highlighted that Hong Kong is on track to reach its goal of 49 million visitors for the year. Despite the remarkable growth, these numbers still lag behind pre-pandemic levels. In comparison, Hong Kong welcomed over 43 million tourists in the first eight months of 2019, despite the ongoing protests and political unrest.
The city’s ability to draw tourists has been attributed to various sports and cultural events, many of which have been organized in recent months. Among the most notable are the concerts at Kai Tak Stadium and the thrilling sports events featuring international teams like Liverpool, Arsenal, and Tottenham Hotspur. This demonstrates how arts and sports are driving the recovery of the tourism sector, appealing to both domestic and international visitors.
Recovery After the Pandemic
The pandemic had a devastating impact on Hong Kong’s tourism industry, exacerbated by strict quarantine regulations. However, the government has been focusing on rebuilding this vital sector through substantial investments. In the annual budget speech, Financial Secretary Paul Chan allocated over HK$1.23 billion to the Hong Kong Tourism Board. This funding aims to boost visitor numbers and enhance the city’s international appeal.
Additionally, the Tourism Board launched the “Hong Kong Summer Viva” campaign, an effort to encourage spending among tourists. This initiative offers over 260 deals on dining, transport, and attractions, making Hong Kong an even more attractive destination for travelers. The campaign’s success indicates that visitors are responding positively to incentives that enhance their overall experience.
Upcoming Tourism Initiatives in 2025
Hong Kong has committed to a variety of initiatives designed to solidify its position as a global tourist hub. One of the major focus areas is the development of new tourism sites. To align with shifting visitor preferences, the government plans to open nine new tourist destinations across the city. These new locations are set to offer diverse experiences, from urban attractions to nature-based exploration, catering to the growing demand for more eco-friendly and immersive tourism options.
Moreover, Hong Kong will continue to host a range of international events in 2025, including the Hong Kong Open Badminton Championships and the FIBA 3×3 World Tour. These events are not only great attractions but also an essential part of the city’s strategy to bring in high-end tourists, particularly from Southeast Asia and the Middle East. Through such events, the city aims to create a balance between cultural, sports, and leisure tourism to attract a variety of visitors.
The City’s Tourism Drive: Focus on High-End Visitors
As part of Hong Kong’s ongoing strategy to elevate its tourism profile, the city is targeting a shift towards attracting high-end visitors. The government’s efforts are not just focused on increasing tourist numbers but also on attracting more affluent travelers, particularly from the Middle East and Southeast Asia. This is part of a long-term plan to boost the city’s economy by tapping into premium markets that spend more on luxury accommodations, shopping, and dining experiences.
To support this goal, the Hong Kong Tourism Board will continue to actively promote the city’s green tourism offerings. These include exploring Hong Kong’s countryside and marine parks, as well as its hiking trails. The aim is to balance urban tourism with nature-based attractions, catering to tourists who are interested in sustainable and eco-friendly travel options.
Visa Updates: Easier Access for International Visitors
In an effort to increase tourist arrivals, Hong Kong has made significant changes to its visa policies. A notable change is the recent relaxation of visa requirements for nationals of Saudi Arabia. As of January 15, 2025, Saudi citizens can visit Hong Kong visa-free for up to 90 days. This move is part of Hong Kong’s strategy to attract visitors from the Middle East, a region known for its growing interest in luxury tourism. Additionally, Hong Kong passport holders can now apply for tourist visas on arrival at six designated control points in Saudi Arabia.
Similarly, for visitors from ASEAN countries, such as Vietnam, Cambodia, Laos, and Myanmar, the government has relaxed the criteria for applying for multiple-entry visas. Applicants who have a history of trouble-free international travel are now eligible to apply under more flexible conditions. These changes aim to simplify the visa process and make it easier for tourists to visit Hong Kong.
Top Recognized Attractions
Hong Kong’s tourism offerings are diverse and cater to a wide range of interests. Some of the most recognized attractions include:
- Kai Tak Sports Park: A newly opened state-of-the-art facility that has quickly become a focal point for international sports and entertainment events. With its modern infrastructure, the park is expected to continue attracting both local and global visitors in the coming years.
- Victoria Peak: Known for its breathtaking panoramic views of the city skyline and Victoria Harbour, Victoria Peak remains one of the must-see landmarks in Hong Kong. It continues to be a top destination for first-time visitors and a popular spot for photography enthusiasts.
- Hong Kong Disneyland Resort: Celebrating its 20th anniversary in 2025, Hong Kong Disneyland remains a major attraction for families and visitors of all ages. Special events and promotions are being planned throughout the year to celebrate this milestone, adding to the park’s appeal.
- UNESCO Global Geopark: For those seeking a more natural experience, the UNESCO Global Geopark offers unique opportunities for hiking and exploring Hong Kong’s stunning landscapes. Highlights include the MacLehose Trail and Po Toi Island, where visitors can enjoy scenic views and immerse themselves in nature.
Future Outlook
Looking ahead, Hong Kong’s tourism sector is poised for continued growth. The city’s investment in major infrastructure, new tourism sites, and high-profile international events is expected to further boost its appeal. While current visitor numbers remain below pre-pandemic levels, the outlook is optimistic. With the government’s focus on sustainability, luxury tourism, and offering diverse experiences, Hong Kong is set to reclaim its position as one of the world’s most popular travel destinations.
