On July 7, Hong Kong-listed tea beverage stocks surged in early trading. As of the time of writing, $GUMING (01364.HK)$ jumped over 13%, $CHABAIDAO (02555.HK)$ rose nearly 9%, $MIXUE GROUP (02097.HK)$ gained almost 7%, $AUNTEA JENNY (02589.HK)$ 、 $NAYUKI (02150.HK)$ rose by over 3%.
On the news front, on the evening of July 5th, $Alibaba (BABA.US)$ 、 $MEITUAN-W (03690.HK)$ intensified the food delivery competition, leading to a surge in orders for tea shops such as MIXUE Group, Chabaodao, and Guming Holdings. It is reported that by 10:54 PM on July 5th, MEITUAN-W’s instant retail orders had already exceeded 120 million, with over 100 million being food and beverage orders. Taobao Flash Sale and Ele.me jointly announced this morning that their daily order count exceeded 80 million, with non-food and beverage orders surpassing 13 million.
Huaxi Securities previously noted that the ‘food delivery war’ has boosted the consumption of freshly made tea drinks. Since April this year, platforms have successively increased their subsidies for food delivery, making tea and coffee, due to their high-frequency, low average transaction value, and simple and stable preparation, the biggest beneficiaries of this round of traffic dividends. Hua Xin Securities also stated that, under the Bullish impact of the food delivery boom and the peak season, the tea drink industry, characterized by its stable preparation, low average transaction value, and high consumption frequency, has fully benefited from this round of competition. New tea drinks should focus on CHABADAO, Guming Holdings, Auntie’s Wenchang, MIXUE Group, and BAWANGCHAJI. Continued attention should be given to Nayuki.
编辑/rice
