Published on
September 16, 2025
China’s tropical gem, Hainan Free Trade Port, rolled out a spectacular five-day tourism spotlight in Hong Kong, starting September 7, 2025, to unveil its sun-soaked leisure, rich heritage, and must-try travel options. Under the organising umbrella of the Hainan Department of Tourism, Culture, Radio, TV, and Sports, the showcase greeted both Hong Kong residents and globetrotting guests eager for the latest island updates.
Throughout the promotion, the lineup of events dazzled attendees, with interactive exhibitions on Hainan’s customs, live Li brocade textile fashion shows, stunning photo galleries, and seminars charting the port’s tourism evolution. The spotlight moment came during the “All the Sun, All the Fun” thematic tourism conference, drawing a keen audience of about 100 standout representatives from the Hong Kong Tourism Board, the Hong Kong Tourism Commission, the uniquely positioned Asian Tourism Exchange Centre, tourism academics from City University, and an array of travel agencies ready for the next trip to Hainan.
Asia Tourism
Conference participants soaked in Hainan’s sun-fed appeal, focusing on powdery beaches, comprehensive marine adventures, and eco-friendly trails. Freshly minted travel itineraries wove cultural stops—immersive strolls through authentic Li and Miao villages—seamlessly with leisure indulgences, including luxurious resort escapes, electrifying water sports, and soirées under starry southern skies.
The event incorporated a selection highlighting Hainan’s Li brocade, the island’s signature woven textile, noted for striking motifs and deep cultural roots, letting guests immerse themselves in the local heritage. Subsequent fashion runway excerpts demonstrated the contemporary yet respectful reincarnation of the Li design, illustrating the interplay between island identity and the creative tourism economy.
Expanding the agenda, authorities presented a Hainan-Brief emphasis on cross-border cooperation, motivating Hong Kong-based tour professionals to construct inclusive itineraries targeting the Free Trade Port. Technical sessions elaborated on the scope for cooperative marketing, the expansion of cruise caller programming, and the orchestration of seamless inbound logistics, thus furnishing a snapshot of Hainan’s consolidated tourism architecture.
Large-scale visuals traced Hainan’s varied environments, juxtaposing sun-bathing bays, emerald central highlands, and personality-laden historical sites. Delegates received printed travel handbooks directing interest to gateways like Sanya, Haikou, and Wenchang, and offering time-sensitive itineraries and practical travel markers.
Hong Kong Tourism
Concurrently, designated meet lounges paired Hong Kong travel sellers with island participants, fixing a bilateral marketplace chore that addressed joint exploitation of local gastronomic identity, rejuvenation retreats, ocean-driven activities, and vibrant cultural programming. Goals framed around the enrichment of visitor interaction and the collection of authoritative visitor statistics.
Hainan Free Trade Port is steadily upgrading its tourism infrastructure as part of the province’s wider economic vision. The recent promotional week in Hong Kong illustrates the effort to position Hainan as a tropical getaway open year-round, appealing to international travellers in search of culture, leisure, and eco-adventures.
Program highlights included family-friendly resorts, adventures on land and sea, and immersive heritage tours. The planning mixes authentic local culture, fringing natural beauty, and luxury resort amenities to offer a varied package appealing to foreign visitors.
By showcasing collaboration between Hong Kong wholesalers and Hainan suppliers, organisers sought to produce fresh inbound packages and streamline island access. The forum also underscores the vital roles of digital technology, travel agents, and vocational schools in extending the tourism economy and enhancing cross-border visits.
With year-round warm weather and sun-drenched skies, Hainan attracts winter sun-seekers and vacationers of all types. Signature sites tantalising their visitors include Yalong Bay’s azure seashore, the photogenic Tianya Haijiao rocks, the culturally themed Nanshan Tourism park, and Wuzhizhou Island’s combination of serene beach and marine adventure.
The Hong Kong showcase underscored Hainan’s expanding capability to accommodate international visitors, spotlighting new air links, dedicated cruise berths, expanded hotel inventories, and well-coordinated guided-service orchestration, all anchored by integrated cultural and ecological programming. By inserting local traditions, faunal highlights, and culinary tour routes into standard visitor schedules, Hainan invites travellers to wander among primordial forests, pearls and pottery, and historic festivals without losing their sense of time and place.
Delegates at the event received focused merchant-ready itineraries and bilingual promotional packages, designed to speed the formulation of cross-channel travel lanes aimed at both cultural imrauchers and soft-adventure seekers. Supporting pacts between Hainan’s tourism arm and key Hong Kong travel houses share modules, co-invest in promotional missions, and commit to data-sharing, under the shared objective of amplifying visitor numbers and amplifying the Free Trade Port’s stature in the international tourism arena.
Conclusion
The recently completed promotional mission in Hong Kong concludes a stepped sequence of campaigns by the province, each pitched at marrying cultural gravitas, relaxed leisure, and ecological soundness. This integrated approach—marrying ancestral artistry with state-of-the-art air and maritime mobility—seeks to filter Hainan into the preference pools of leisure consumers and heritage seekers from Hong Kong, mainland cities, and the wider world, and to consolidate its credentials as the pre-eminent South China mega-island.
