Hong Kong Airlines “We Serve with Heart”

Hong Kong Airlines "We Serve with Heart"

Enhancing Passenger Experience in the Air and on the Ground

HONG KONG, April 30, 2025 /PRNewswire/ — As one of the leading local carriers, Hong Kong Airlines is set to elevate passenger’s travel experience with a comprehensive suite of service upgrades spanning baggage policy, inflight dining, online check-in, airport lounge facilities and some unique products. The enhancements reaffirm the airline’s commitment to blending international standards with authentic Hong Kong character, offering passengers greater value across every touchpoint of their journey.

Mr YAN Bo, Chairman of Hong Kong Airlines said, “At Hong Kong Airlines, our commitment to ‘Serve with Heart’ represents a pivotal step in our mission to redefine full-service travel through authentic Hong Kong hospitality.  By infusing local cultural elements into every journey touchpoint – from Michelin Cantonese cuisine to beloved local street food – we are transforming our city’s unique charm into a globally recognised signature. 

The whole service upgrade programme synergises perfectly with our network expansion, including key long-haul routes to Vancouver and Sydney, propelling our transition from a regional hub carrier to a global full-service airline. Supported by the three-runway system’s increased capacity and our global lounge partnership with Plaza Premium Group, we are strengthening our role as an aviation bridge that connects China with the world while delivering exceptional point-to-point and transit flight experiences.”

1.     Baggage Policy Redefined

Hong Kong Airlines is pleased to announce that with immediate effect, a new baggage policy will be implemented for flights departing on or after May 7, allowing every passenger to enjoy worry-free checked baggage service.

2.     Elevated Inflight Experience

Hong Kong Airlines has designed a comprehensive inflight dining programme which features the “Taste of Hong Kong” and destination-inspired cuisine across all routes, covering Business Class and Economy Class.

Business Class passengers will be treated with our three exclusive signature Cantonese dishes, created in collaboration with Michelin restaurant Ming Court, along with a selection of Chinese, Western, and vegetarian menus which updated seasonally, for breakfast, lunch, dinner and light snacks.

For examples:

Meal Upgrade for Economy First

Passengers who choose the front-row seats in economy class of selected routes will enjoy not only more generous legroom and priority boarding/deplaning privileges, but also upgraded meal service — making every journey more comfortable.

3.        Upgraded VIP Lounge Experience

Hong Kong Airlines has implemented a significant enhancement programme at its “Club Autus” lounge at Hong Kong International Airport, marking the commencement of a strategic alliance with Plaza Premium Group, the world’s leader in airport lounge service, to deliver a world-class airport hospitality experience that combines international standards with authentic Hong Kong culture.  

Hong Kong Airlines not only provides the upgraded premium lounge service for existing Business Class passengers and Platinum and Gold members of its loyalty programme, Fortune Wings Club, but also extends the access privilege to members of the Enjoyment Programme in Economy Class and other eligible travellers, including invited intercontinental transit passengers on Hong Kong Airlines-operated flights and qualified corporate clients. 

Distinguished guests using the lounge service can enjoy the freshly prepared local delicacies, including Hong Kong favourites such as Egg Waffles in Original Flavour, Wonton Noodles, and Shredded Chicken Noodle Soup with Pickled Vegetable.

Welcome Drinks by Leo Ko, Champion Bartender

Crafted by champion bartender Leo Ko, guests in Club Autus are treated with an exclusive collection of welcome drinks, namely Victoria Fizz, Oriental Iced Tea, Summer.com and Southern Beauty. As a talented homegrown mixologist, Leo meticulously curates a selection that showcases his extensive knowledge of wine, spirits, and handcrafted cocktails. 

Zoned Design

4.        Enhanced Online Check-in Seat Selection Service

Hong Kong Airlines is pleased to announce that starting May 2nd, passengers will enjoy expanded complimentary seat selection options during online check-in. Additionally, children under 12 traveling with adults can now secure adjacent seats free of charge.

5.        Unique Product and Service

Flying with Pets: A First for Hong Kong 

Hong Kong Airlines is revolutionising air travel by introducing Hong Kong’s first and only in-cabin pet travel service that allows passengers to journey alongside their furry companions in the aircraft cabin.  Applicable on flights to Tokyo (NRT), Osaka (KIX), and Nagoya (NGO), this service marks a significant step for Hong Kong Airlines in promoting pet-friendly travel and creating unforgettable memories for passengers with their four-legged friends at 30,000 feet.

Fragrance Mist – THANN

Hong Kong Airlines is redefining inflight comfort by partnering with THANN, the internationally acclaimed natural skincare and spa brand, to introduce its signature Aromatic Wood Fragrance Mist across its aircraft cabins and airport lounge. This carefully curated sensory enhancement transforms the journey into a sanctuary of calm, wrapping passengers in the soothing embrace of nature’s purity.

–          Ends     –

For high-resolution photos, please download here.

About Hong Kong Airlines

Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to over 30 destinations across Asia Pacific and North America, and currently maintains interline and codeshares with multiple airline partners and ferry service providers. Hong Kong Airlines operates an all-Airbus fleet. It has been awarded the internationally acclaimed four-star rating from Skytrax since 2011. For more information, please visit hongkongairlines.com or our social media channels on LinkedIn, Twitter, Instagram and Facebook.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hong Kong Airlines “We Serve with Heart”


Hong Kong Airlines "We Serve with Heart"

Hong Kong Airlines “We Serve with Heart”

WILMINGTON, Del., April 30, 2025 /PRNewswire/ — Over the past few years, ESR has consistently stood out on the global design stage with multiple wins at the prestigious Red Dot Design Award—a symbol of outstanding international design quality. From magnetic power banks to multifunctional tablet cases and charging stations, ESR‘s award-winning products represent a relentless pursuit of innovation, functionality, and aesthetic excellence. These accolades are more than trophies; they are recognition of ESR‘s deep understanding of user needs and its commitment to solving real-world tech challenges through thoughtful design. Each Red Dot-winning product reflects ESR‘s core belief and mission: that technology should be smarter, more intuitive, and seamlessly integrated into everyday life—Tech Made Easier.

A Legacy of Design Excellence

Established in Germany in 1955, the Red Dot Design Award has become one of the world’s most prestigious marks of design excellence. Judged by an international panel of experts, the award recognizes outstanding achievements in product design and design concepts, with evaluation criteria including innovation, functionality, ergonomics, and environmental impact.

Over the years, ESR has continually expanded boundaries in form, function, and user experience. The recognition of ESR‘s products by the Red Dot jury cements the brand’s position as a design-forward tech innovator.

Award-Winning Products that Redefine Everyday Tech

A Commitment to the Future of Design

With multiple Red Dot awards under its belt, ESR continues to lead the way in designing tech products that marry form, function, and innovation. These recognitions underscore the brand’s mission to simplify and enrich digital life for users worldwide—expanding beyond convention to deliver smarter, more thoughtful designs, reinforcing ESR‘s mission “Tech Made Easier”.

Upcoming Product Market Launch:

October 2025-ESR CryoBoost® Foldable 3-in-1 Magnetic Charging Station

About ESR: Trusted for 16 Years

Founded in 2009, and now with a user base of over 123 million people worldwide, ESR is a leading brand of mobile accessories and the No.1 brand for MagSafe accessories. From cases that do more than protect to wireless chargers that reimagine what’s possible with MagSafe, we’re on a mission to make tech easier to use. To stay updated on the award-winning products of ESR, please visit www.esrtech.com or follow ESR’s social media on X, Instagram, and Facebook.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **


ESR's Red Dot Award Legacy: A Testament to User-Centered Innovation and Design Excellence

ESR’s Red Dot Award Legacy: A Testament to User-Centered Innovation and Design Excellence



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