London has a big weekend ahead. Not only is it Pride tomorrow (July 5), but it’s also the first England match of this year’s women’s Euros tournament. The Lionesses are due to face France tomorrow evening, kicking off a football-filled summer as they attempt to defend their title as reigning champions.
To mark the occasion, Hull-born London-based designer Hattie Crowther has released a series of one-off shirts that challenge inequalities in women’s football. Made from deadstock Ralph Lauren materials and discarded football kits, Crowther’s designs address both unequal pay and exclusionary policies, referencing the FA’s decision to ban trans women from women’s football in England earlier this year.
Targeting the Euro’s official sponsors, Crowther’s t-shirts direct their messages to Heineken, Lidl and EA Sports, with slogans reading: ‘More Pints Than Paycheques’, ‘Lidl Pay. Max Effort’ and ‘Fix The Game’. What’s more, 10 per cent of all sales from the collection will be donated to TRUK United FC, a trans-inclusive football club supporting visibility, inclusion, and access to the game.
This isn’t the first time that Crowther has made an impact on the pitch either. In 2022, during the Qatar world cup, she released a collection of football shirt/corsets that read ‘Human Rights’ and ‘Fuck FIFA’, rallying against the anti-LGBTQ+ laws in the country. Then, in July last year, Crowther designed a series of shirts that tackled racism within the sport, putting her own spin on the England kit with the slogan ‘Fuck The Fans’.
You can see Crowther’s new collection by clicking through the gallery above, or catch up on all the other fashion news of the week below.
