Published on
September 5, 2025
The Hainan Free Trade Port Tourism and Culture Promotion Event will be held from September 7 to 11 at Hong Kong’s K11 Art Mall. This event marks a significant milestone in promoting Hainan as a top travel destination for visitors from Hong Kong and beyond. The exhibition will highlight Hainan’s cultural and tourism appeal, offering visitors an immersive experience of the island’s unique attractions, heritage, and local cuisine.
Over the five-day event, attendees will discover the dynamic cultural elements of Hainan, including its rich intangible heritage and vibrant tourism features. This collaboration underscores the growing cultural exchange between Hainan and Hong Kong, fostering deeper connections in the tourism sector and creating new opportunities for business partnerships.
Hainan and Hong Kong: A Strong Partnership in Tourism
Hong Kong and Hainan share geographical proximity, cultural affinities, and close business ties, positioning them as natural partners in tourism development. Hong Kong, with its well-established global flight network, attracts millions of international visitors each year. Just across the strait, Hainan is emerging as one of China’s most sought-after tourist destinations. The collaboration between the two regions continues to grow, with tourism exchanges flourishing in recent years.
Both Hainan and Hong Kong have made strides in fostering mutual learning and cooperation. A strategic partnership between tourism associations in April further solidified their commitment to developing joint tourism initiatives. These include ‘one-trip, multiple-stops’ itineraries, designed to offer tourists an enhanced and diverse travel experience. This initiative complements Hainan’s reputation as a tropical island destination, paired with Hong Kong’s vibrant urban culture, making it an attractive option for global travelers.
Boosting Air Travel and Seamless Connectivity
Hainan’s efforts to increase connectivity with Hong Kong have been crucial in enhancing the region’s tourism appeal. Direct flights between Hong Kong and Hainan’s major cities, Haikou and Sanya, have increased, contributing to the creation of a ‘one-hour tourism circle’. This initiative makes it easier for travelers to visit both locations in one trip, facilitating seamless travel between Hong Kong and Hainan.
Promotional Activities to Showcase Hainan’s Rich Culture and Heritage
The upcoming promotion event will bring Hainan’s cultural tourism feature to life through a series of engaging activities and displays. The event will feature over 80 high-quality photographs that capture the essence of Hainan’s natural beauty and cultural diversity. These photographs will provide visitors with a visual journey of the island’s landscapes, beaches, and traditional villages.
Additionally, nearly 200 exhibits will be on display, featuring world-class intangible cultural heritage items such as Li brocade, coconut carvings, Miao embroidery, and bamboo weaving. These artifacts showcase the traditional craftsmanship that is central to Hainan’s cultural identity. Visitors will also have the opportunity to participate in over 10 interactive activities and live performances, including martial arts demonstrations, folk singing, dancing, and even artistic nail art, all celebrating the island’s unique cultural heritage.
Visa-Free Policies and Growth in Tourism Cooperation
Hainan’s visa-free policy is another key factor driving tourism growth. The region offers visa-free entry for citizens from 86 countries, as well as a 144-hour visa-free stay for foreign tour groups from Hong Kong and Macau. Additionally, Hainan provides a 240-hour transit visa exemption for travelers passing through the region. These policies create favorable conditions for international visitors, particularly tourists from Hong Kong, to explore the island without the hassle of complex visa procedures.
The Hainan Free Trade Port’s tourism promotion efforts go beyond just attracting visitors. The region is working closely with Hong Kong enterprises to expand cultural and tourism exchanges. Collaborative projects in the fields of art exhibitions, international performances, broadcasting, and film are already underway, aiming to strengthen cross-regional cultural ties and further position Hainan as a key player in the international tourism market.
Future Collaboration Across Multiple Sectors
Looking ahead, the collaboration between Hainan and Hong Kong is expected to continue growing across various sectors. Beyond tourism, there are plans to develop cooperative projects in sports, including martial arts, dragon boat racing, and golf. These initiatives will provide even more opportunities for visitors to engage with both regions, expanding the appeal of Hainan to international tourists.
The partnership between Hainan and Hong Kong is not only strengthening tourism but also promoting broader cultural exchanges and economic cooperation. The upcoming promotion event is just one example of how the two regions are working together to create a seamless travel experience for tourists while boosting economic growth through enhanced cultural and tourism exchanges.
A Bright Future for Hainan and Hong Kong Tourism
The Hainan Free Trade Port Tourism and Culture Promotion Event offers an exciting opportunity for both local residents and international visitors to explore the rich cultural offerings of Hainan. With its tropical beauty, cultural heritage, and tourism potential, Hainan is set to continue growing as a top destination for travelers. As tourism cooperation between Hainan and Hong Kong flourishes, both regions are paving the way for a new era of cultural exchange, business development, and tourism growth.
