Published on
November 11, 2025
The Global Sources Hong Kong Shows, which took place in October 2025 at AsiaWorld-Expo, have successfully finished. It was a substantial milestone for the travel and tourism industries. This event, with its three phases and expanse of industries from gaming and consumer electronics to smart home products and sports innovations covered, was a spectacular merging of technology and tourism, in particular, through the lens of sustainable innovations and destination marketing, with a very strong preoccupation with making travel experiences more pleasant.
In addition to attracting over 120,000 global buyers, the event highlighted the role of innovation in travel, showcasing products that could transform tourist destinations, hospitality, and sustainable travel solutions for the future. Buyers from various industries, including those related to travel technology, tourism infrastructure, and destination management, were eager to discover new products that could enhance the traveler’s experience in emerging markets.
Focus on Travel and Tourism Innovations
In Phase 1, the focus was on gaming, consumer electronics, and mobile electronics, with products that could enhance the entertainment and tourism sectors. From immersive gaming experiences that could be integrated into destination marketing to high-tech gadgets for tourists, the show offered attendees a preview of how technology is enhancing the travel industry.
Phase 2 presented an AI-powered ecosystem with smart terminals, wearable tech, and AI-driven devices, many of which are expected to play a pivotal role in tourism operations, including airport efficiency and personalized travel experiences. AI-powered tools that offer real-time translations or assist with personalized itineraries are set to revolutionize how the tourism industry caters to global travelers.
Outdoor Tourism and Sports Innovations
Phase 3 of the show also featured outdoor sports innovations, aligning with the growing interest in eco-tourism and sustainable travel. One of the major highlights was pickleball, a rapidly growing sport, which underscores the trend in active travel, activities that are becoming popular among adventure tourism enthusiasts. Many of the showcased products, such as sportswear, camping gear, and water sports equipment, are set to cater to the eco-conscious travellers who want to explore the world while minimising their environmental impact.
A Hub for Travel Buyers and Global Destination Marketing
The event served as a key platform for global destination marketing and tourism business networking. The partnership with Vietnam and the Vietnam Pavilion, which was inaugurated during Phase 2, highlighted the growing importance of Asia-Pacific travel and destination marketing efforts. This international collaboration illustrates how Global Sources Hong Kong Shows continue to serve as a cornerstone for global tourism connections, providing destinations with a platform to promote themselves to international buyers.
Exhibitor Feedback: A Key Event for Travel Industry Players
Exhibitors, including those from tourism-related industries, praised the event for providing an opportunity to connect with buyers in the travel sector, including hospitality providers and destination management companies. Euchi Ibrahim, CEO of revo & blackwave, shared that the exposure from the show helped them attract professional buyers from Europe and North Africa, interested in expanding into tourism and leisure-related sectors.
A Future-Focused Travel Industry Hub
Looking ahead, Global Sources plans to further enhance its role as a travel innovation hub, focusing on sustainable tourism solutions, AI applications, and tourism technology integration.
A Game-Changer for Tourism Innovation
The Global Sources Hong Kong Shows has reinforced its importance not only as a platform for global sourcing but as a significant event for the travel and tourism industry. The innovations showcased at the event will continue to influence how tourism destinations market themselves, how hospitality services adapt to new technologies, and how travelers enjoy a more efficient, sustainable, and personalized travel experience in the years to come. With its focus on emerging tourism technologies and sustainable travel solutions, the event will continue to be a must-attend for anyone in the global travel sector.
