Published on
December 24, 2025
Lâm Đồng, a province in Vietnam famous for its coffee of supreme quality, has officially inaugurated the Global Coffee Heritage Festival which is the first of its kind in the world at the Lâm Viên Square in Đà Lạt. The festival is going to be held for a period of three years, that is from now till January 2, 2026, and it is said to be a turning point in the coffee tourism of Vietnam, welcoming tourists, coffee lovers and professionals from all over the world to the land of coffee and its rich heritage.
Lâm Đồng has long been the largest producer of coffee in Vietnam, with its highland climate and fertile soil making it the perfect hub for cultivating world-class coffee beans. The festival, however, marks the beginning of a long-term strategy to transform the region into the undisputed capital of Vietnamese coffee. This vision seeks to attract not only tourists but also global coffee enthusiasts keen to explore the cultural and historical significance of Vietnamese coffee.
A Celebration of Coffee’s Cultural Legacy
Opening with vibrant folk dances and a series of cultural performances, the Global Coffee Heritage Festival was attended by numerous dignitaries, including Nguyễn Văn Lộc, director of the province’s Department of Culture, Sports and Tourism. The opening ceremony highlighted the festival’s core purpose of elevating coffee as more than just a beverage, showcasing it as an essential cultural symbol of Vietnam’s identity. The festival’s organisers, including TNI King Coffee founder Lê Hoàng Diệp Thảo, emphasised the importance of preserving and sharing the spirit of Vietnamese coffee across the globe.
Coffee is part of the soul of Lâm Đồng and Vietnam, Thảo remarked during the opening ceremony. This festival is not only about celebrating our coffee production, but about sharing its cultural identity and connecting with the world through coffee. The event is poised to attract not only industry professionals but also tourists seeking authentic cultural experiences tied to the coffee-making process.
Lâm Đồng: Vietnam’s Coffee Capital
For years, Lâm Đồng has been recognised as the birthplace of Vietnam’s coffee industry. The festival underscores the province’s role as the leading coffee producer, with over 600,000 hectares of coffee farms supporting millions of local households. The Global Coffee Heritage Festival positions Lâm Đồng as a global leader in coffee tourism, inviting visitors to explore the area’s coffee culture and industry firsthand.
Visitors can take part in a wide range of activities such as international coffee culture experiences, art exhibitions made from Vietnamese robusta beans, and the global barista competition. A standout experience for coffee enthusiasts is the heritage train journey that takes visitors through the lush coffee farms, offering a rare chance to witness the coffee-growing process up close.
The festival’s aim is to establish Lâm Đồng as a hub where coffee production, culture and tourism intersect. As the coffee capital of Vietnam, Lâm Đồng’s scenic coffee plantations and vibrant local culture will undoubtedly make it an attractive destination for coffee lovers looking for an immersive travel experience.
Attracting Coffee Lovers from Around the World
Vietnam’s robust coffee industry is set to gain worldwide recognition with the Global Coffee Heritage Festival. With coffee being an integral part of the nation’s culture and history, the festival serves as a bridge to connect coffee lovers with Vietnam’s rich coffee heritage. By showcasing coffee-related activities such as the global barista competition and thematic workshops, the event aims to foster a deeper understanding of Vietnamese coffee, particularly Robusta, which is highly valued in the global market.
For tourists seeking more than just a traditional sightseeing experience, Lâm Đồng offers a unique and interactive journey through its coffee culture. Visitors can sample the finest coffee, participate in hands-on coffee workshops, and even take home artisan coffee products. The festival is designed to cater to the tastes and interests of both casual coffee drinkers and dedicated enthusiasts.
A Future Vision for Vietnamese Coffee Tourism
The Global Coffee Heritage Festival is expected to become an annual event of international significance, laying the groundwork for future cooperation, investment, and sustainable development initiatives in the coffee industry. The organisers have stated that this festival will not only attract tourists but also serve as a key platform for coffee industry insiders, entrepreneurs, and policymakers to discuss the future of global coffee markets.
Lâm Đồng’s natural conditions, rich history, and highland climate make it a perfect location for this event. However, the festival’s long-term goal is to shape Lâm Đồng into an integrated coffee tourism hub, where sustainable practices are prioritised, and the stories of Vietnamese coffee are shared with the world.
A Must-Visit for Coffee Lovers
Coffee’s first-ever global heritage festival organized in Lâm Đồng is a big move to present Vietnam’s coffee culture to the world. The festival offers a unique chance for coffee aficionados and visitors to get deeply involved in the Vietnamese coffee act, get to know its ancestry, and take part in thrilling events that draw attention to the cultural importance of coffee. Besides, Lâm Đồng with its beautiful nature, high-quality culture, and top coffee is surely going to be a place that everyone who loves coffee would like to visit.
