For New York Fashion Week, Numéro launches its New York edition

“Bridging the gap between French editorial expertise and the effervescence of American pop culture”: this is the ambition of the New York edition of Numero.

As Fashion Week kicks off in the American megalopolis, the Mazarine Group, French owner of the fashion and culture media, launches a New York version. This new edition aims to combine Parisian elegance with American creativity. With this launch, the magazine founded in Paris in 1998 by Elisabeth Djian and acquired by Paul-Emmanuel Reiffers’ Groupe Mazarine, continues its internationalization and reinforces its status as a global media in fashion, art and culture.

The American edition is under the direction of Philip Utz (Editor-in-Chief) and Alexander Fisher (Fashion Director), who will work on a biannual schedule, and is presented as an editorial laboratory with fashion stories, interviews in which the interlocutors express themselves at length, and collaborations with leading names on the contemporary American art scene.

For this first issue, the focus, as is often the case at Numéro, is on fashion series and the production of several exclusive covers signed by Nick Knight, Inez & Vinoodh, Tina Barney and Vanessa Beecroft, as well as notable contributions from Jeff Koons and Rashid Johnson.

The magazine aims to translate its often avant-garde editorial approach, both aesthetically and intellectually, to appeal to the American market. The stated ambition is to create a dialogue between “French visual rigor and American free spirit”, bringing an offbeat perspective to the fashion and culture industry.

It’s not the first time the magazine has developed editions in Tokyo, Berlin, Moscow, Shanghai, Bangkok, Amsterdam, São Paulo and Zurich.

This experience in adapting to different readerships and cultures will be essential. Numéro is entering one of the world’s most competitive fashion press markets. It remains to be seen whether its emphasis on the high-end print object, so dear to Mazarine’s CEO Paul-Emmanuel Reiffers, will appeal to New York readers.