LONDON — Harrods will be making room on the shop floor for emerging fashion talent through its ongoing partnership with Fashion Trust Arabia, which spotlights designers from the Middle East and North Africa.
Harrods plans to sell the collections of four of the most recent FTA Prize winners in-store and online, with designers including Yasmin Mansour, who is from Qatar and specializes in eveningwear with pieces that merge conceptual design and ethical craft.
Nadine Mosallam, who is based between Egypt and the U.K., will showcase her ready-to-wear, which is inspired by her Egyptian heritage. Ramla, another Egyptian name which specializes in sustainably made accessories that are rooted in artisanal tradition, is also in the mix.
Tailoring from Yasmin Mansour, a Qatari designer who specializes in eveningwear.
APOA, a Saudi Arabian jewelry brand, will be selling its sculptural designs, which are conceived in Riyadh and made in Italy.
“Our partnership with Fashion Trust Arabia represents an ideal convergence of emerging talent and established figures in the luxury industry,” said Simon Longland, director of buying — fashion at Harrods.
“We take great pride in supporting these designers not just through mentorship, but through real retail opportunities. We believe the Harrods customer is ready — and eager— to discover and embrace their work,” he added.
Tania Fares, Fashion Trust Arabia co-chair, said the organization’s mission has always been “to champion designers from the Middle East and North Africa region by opening doors to meaningful opportunities.”
Designs from APOA, a Saudi Arabian jewelry brand.
She said Harrods’ continued support “goes beyond retail — it’s a powerful endorsement that gives our winners global visibility, commercial access, and a platform to grow sustainably. We’re proud to renew this collaboration and excited to see their collections featured in such an iconic store, where creativity and craftsmanship are really valued.”
This is the second year that Harrods is working with Fashion Trust Arabia as part of its broader vision “to cultivate the next generation of fashion consumers, while strengthening its connection with the region’s thriving luxury audience.”
The store described its support for the young talents as “full-spectrum,” with editorial features in Harrods Magazine, event programming, dedicated e-commerce stories and exclusive in-store visibility.
Ramla specializes in sustainably made accessories rooted in artisanal tradition.
Harrods will play an active role in FTA’s mentorship program, too.
Clemmie Harris, head of buying — contemporary, sport and essentials at Harrods, will lead a specialist session titled “Product Merchandising — Building a Range Plan,” which aims to offer strategic insights into assortment curation and commercial storytelling — critical skills for growing a global fashion brand.
As reported last October, the sixth annual FTA prize ceremony took place in Marrakech, Morocco. It was cohosted by the actress Angela Bassett, and attracted guests from across the fashion and entertainment industry.
Among them were Rosario Dawson, Maye Musk, Carla Bruni, Law Roach, LaQuan Smith, Daphne Guinness, Paris Jackson, Nicky Hilton, Imaan Hammam, Leonie Hanne, Natalia Vodianova, Halima Aden and Alessandra Ambrosio.
