A brand with ties to New York and the American Midwest is opening up a pop-up store in Dallas.
TWP, the American sportswear brand, will join Highland Park Village with the site, which is the only one in Texas, according to a statement. Its other stores are in New York and West Hollywood, Calif.
“Dallas represents one of the most important and dynamic markets in the United States today, and Highland Park Village stands as the number one luxury outdoor shopping destination in the country,” said Andrew Rosen, co-founder of TWP, in the statement from the shopping center. “As TWP continues to evolve and grow, securing a presence in Highland Park Village was an immediate priority.”
TWP is bringing its approach to fashion to Highland Park Village as the shopping hub continues to evolve and rack up new names. Miu Miu is set to join the center this year and luxury watch maker Richard Mille has opened its first Texas store that also the biggest in the U.S.
Trish Wescoat Pound, the key name behind TWP, was born in Oklahoma even as she’s a New Yorker at heart, according to its website.
“The aesthetics of these two defining places are ever present in all her collections,” its website said. “The clothes blend the utilitarian spirit of the American Midwest with a metropolitan sensibility.
The lineup includes blazers and T-shirts along with dresses.
“We are thrilled to welcome TWP to Highland Park Village,” said Stephen Summers of Highland Park Village, in a statement. “This cool brand exudes a fine balance of timeless luxury and approachable, beautifully crafted womenswear.
