Founders Phoebe and Sophia discuss Phia, a groundbreaking fashion tech startup changing how we shop online. Think Google Flights—but for fashion. Phia aggregates listings from top retail and secondhand platforms, allowing users to compare prices and shop smarter with just one click.
The duo shares their journey from college roommates arguing over clothes to launching a company that blends sustainability with style. With second hand fashion offering up to 80% carbon reduction, Phia empowers consumers to make eco-conscious choices without sacrificing convenience or savings.
Hear their thoughts on tackling fast fashion giants like Shein, building tech that actually serves women, and why they refused family funding to build something truly authentic. Plus, get advice straight from Kim Kardashian (yes, really!) and find out how New York’s energy is fueling their hustle.
