On hand to mark the occasion was the Mayor of Ealing, Cllr Anthony Kelly, along with representatives of many of the shop’s charities.
Sue Green, co-founder in 1985 of the shop, said: “Unlike many other charity card sales, we send 100% of the money taken directly back to the charities.
“Thanks to our fantastic helpers, who come back every year, we’ve raised close to £1m since 1985 for around 100 different charities.’
The all-volunteer shop sells cards from 32 charities, along with seasonal items such as calendars, wrapping paper, present tags and postage stamps.
Based at the Church of Christ the Saviour, New Broadway, the shop is open from 10am-4pm Mondays to Saturdays until December 18.
Cards on sale will help the following charities: Action Aid, Age UK Ealing, Alzheimer’s Society, Book Aid International, Bereft, Bridge of Hope, British Heart Foundation, Cancer Research UK, Cardiac Risk in the Young, CAFOD, Combat Stress, Cystic Fibrosis Trust.
Diabetes UK, Ealing Samaritans, Ealing Amnesty International, Epilepsy Research UK, Facing the World, Freedom From Torture, Friends of Hammersmith Hospital, Meadow House Hospice, Mind, Motor Neurone Disease Association, Multiple Sclerosis Trust.
Parkinson’s UK, RNLI, Save the Children, Soil Association, Stella Maris – Apostleship of the Sea, St Mark’s Hospital Foundation Trust, Society of St Vincent de St Paul, Transform Trade and Unique.