Cathay has been named the exclusive “Founding Travel Partner” of Kai Tak Sports Park (KTSP) to support the development of sports, arts and culture as well as promote mega events that place Hong Kong on the world stage.
To unveil the partnership, Cathay and KTSP held an announcement ceremony at the Health and Wellness Centre, Kai Tak Sports Park on Monday (Feb 24).
Through the strategic partnership, Cathay and KTSP will introduce the first aviation-themed immersive experience in the Greater Bay Area with the Cathay-branded West Bridge, which connects the Sung Wong Toi MTR station with Kai Tak Stadium, to engage the Hong Kong community and rekindle people’s collective memory of the airline’s journey from its roots.
In addition, Cathay strives to further elevate the visitor experience by sponsoring projects including “Rong Rong Square” and “Veni, Vidi, Vici”.
Cathay also noted it is excited to support the highly anticipated Cathay/HSBC Hong Kong Sevens, which will take place at KTSP for the very first time from March 28 to March 30.