Google makes £5bn investment in UK in low-carbon energy drive | Technology Gas News

Google makes £5bn investment in UK in low-carbon energy drive | Technology Gas News

Tech giant Google is opening a data centre in Waltham Cross, Hertfordshire, today (16 September) as part of a two-year £5bn investment in the UK. The data centre will help meet growing demand for AI-powered services like Google Cloud, Workspace, Search and Maps. The investment includes Google’s capital expenditure, research and development, and related engineering…

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Green skull on smartphone screen.

Hackers are using Google search results to spread fake apps filled with malware — don’t fall for this

A new malware campaign is using SEO poisoning in order to lure victims into downloading fake versions of common apps that are malicious. As reported by Cybernews, reports that hackers are putting malware into fake apps that mimic popular legitimate ones like Signal, WhatsApp and Chrome in order to trick victims into downloading their malicious…

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The new economics of mobile ad personalization

The new economics of mobile ad personalization

App publishers face a fundamental contradiction, with users increasingly wanting personalized experiences while simultaneously distrusting the data collection that makes personalization possible. Data from a recent strategy session featuring Verve’s SVP & GM of Marketplace Aviran Edery alongside industry experts from Singular, ID5, and GeoEdge, plus Verve’s new app privacy report based on 4,000 mobile…

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