Ford F-150 Lightning Electric Truck

EV Market Won’t Be as Big as Initially Predicted

Speaking at the Accelerate conference in Detroit, Ford CEO revealed that consumers are not as enthusiastic about pricey electric vehicles as Ford had initially hoped. Instead, the future of electrification at Ford might lie in a different direction: hybrids and extended-range electric vehicles (EREVs). Ford’s recalibration of its EV strategy reflects not only the challenges…

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