Chicjoc

Hitting 100 Million RMB in One Night — What Chicjoc Got Right

China’s Double 11 shopping period this year once again proved the scale of the country’s consumer market: online retail sales reached nearly 2.4 trillion yuan, or $337.69 billion, marking double-digit, year-over-year growth. While major platforms kept sales reports intentionally low-key, several breakout brands delivered performance that cut through the noise. Among them was Chicjoc. Its…

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“You’re going to make mistakes”: Katie Robinson on fashion and sustainability

“You’re going to make mistakes”: Katie Robinson on fashion and sustainability

Katie Robinson is a sustainable fashion journalist, content creator, and campaigner, with experience working in fashion marketing. Her videos delve into the existence and effectiveness of marketing trends, and the development of sustainability in fashion.  I (virtually) sat down with Katie to discuss hot topics in fashion – ranging from the fashion of Formula 1,…

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