New York, Los Angeles — and now Miami has become an epicenter of fashion in the U.S. Over the past decade, both the Miami Design District and Bal Harbour Shops have helped build up the city as a major fashion hub.
Brunello Cucinelli is one of the luxury brands that’s seen major traction in the market — with the opening of its new store in the Miami Design District last year and now the expansion of its Bal Harbour Shops store, which opened in 2010.
“In Bal Harbour, we are grateful for a long-standing relationship with the wonderful Whitman family who supported our brand’s presence in their beautiful shopping destination, allowing us to grow and expand our vision for our boutique through the years,” said Massimo Caronna, president and chief executive officer of North America at Brunello Cucinelli. “We are now well-positioned with a space located on two floors and connected internally, allowing the shopping experience for our loyal clients to be seamless and welcoming.”
Silvia Colombo, Stefano Domenicali, Toto Wolff and Susie Wolff at the 2024 Brunello Cucinelli Miami Design District store opening.
Courtesy of World Red Eye
Brunello Cucinelli sees Miami as having the same level of influence as New York and Los Angeles.
Caronna said the brand’s continued retail expansion in Miami aligns with its positioning in the luxury lifestyle space — with the store’s design reflecting the brand codes of Italian elegance.
“Opening our new boutique in the Miami Design District last year allowed us to immerse the brand in a vibrant, art-forward community that shares appreciation for beauty, craftsmanship and meaningful human connections. Craig Robbins’ leadership and vision for this area of Miami made all the difference in its continued success and growth,” he said.
Stefano Domenicali and Brunello Cucinelli celebrate the first anniversary of Brunello Cucinelli’s London flagship in 2021.
David M. Benett/Getty Images for Brunello Cucinelli
And every year, the list of fashion and lifestyle brands appearing in some way at the first U.S. race for the Formula 1 season is expanding.
Over the years, Brunello Cucinelli has had many ties to the motorsport. Last year, the brand’s Miami store opening attendees included Toto Wolff, CEO of Mercedes AMG Petronas, and Susie Wolff, managing director of F1 Academy; Stefano Domenicali, CEO of Formula 1; Kelly Piquet, Brazilian model and longtime partner of Red Bull’s driver Max Verstappen; Brittny Button, interior designer and wife of ex-Formula 1 driver Jenson Button; Mikaela Kostaras, Formula 1 content creator, and more.
Earlier this year, Brunello Cucinelli himself attended the F1 75 launch event with Domenicali in London at the O2 arena. And this year, Cucinelli — who has attended Formula 1 races in the past — will return to Miami to attend his first Miami Grand Prix.
Brunello Cucinelli with Scuderia Ferrari’s Charles Leclerc and Stefano Domenicali at the 2025 F1 75 event in London.
Bryn Lennon/Formula 1 via Getty Images
“It’s always a pleasure to return to Miami, a dynamic city with great energy and wonderful people from so many different cultures,” Cucinelli told WWD. “Stefano Domenicali, a member of our board of directors but above all a dear friend, has managed to create perhaps one of the most attractive Formula 1 Grands Prix in the world in this special city.”
Caronna concurred that Formula 1 being in Miami has added “new energy to an already dynamic city” by adding another “incredible layer of activation and excitement.” He noted that with people globetrotting from all over the world to follow the high-speed action of Formula 1, it’s created new opportunities for brands to connect with their distinguished clientele that intersects with other areas of sports, music and the arts — with this impact already seen at other Formula 1 weekends across the world.
“This is a natural convergence of worlds that share a deep respect for excellence, innovation and the human spirit. Formula 1 — with its extraordinary blend of technology, precision and global appeal — has become more than just a sport. It is a modern stage for elegance, aspiration and cultural expression. We are witnessing a contemporary renaissance where performance meets style. For us, it is also a special opportunity to meet so many wonderful friends of the brand, who come to Miami for this special event,” Cucinelli concluded.
