Love it or hate it, fashion’s obsession with the Y2K aesthetic shows no signs of slowing down. In recent years, designers have continually looked to the 2000s for inspiration—reviving everything from boho dresses to capri pants and oversized sunglasses. But nowhere has this nostalgia been more prevalent than in the realm of handbags. Take, for instance, Dior’s relaunch of its newspaper-print Saddle Bag, Prada’s revival of its nylon pochettes, and, of course, Fendi bringing back its cult-loved Baguette in 2019. And now, bowling bags are the latest early aughts-era style making a huge comeback.
Bad Bunny at the 2025 Met Gala wearing a Prada suit and bowling bag
For fall/winter 2025, Prada returned to its roots by sending models down the runway with extra-large versions of its iconic bowling bag—first introduced for spring/summer 2000. Bad Bunny then wore one of these oversized styles to this year’s Met Gala, causing a huge spike in interest. “Searches for ‘bowlers’ went up 54 percent compared to the day before,” notes Shelby Comroe, site editor for the RealReal. “Searches for ‘Prada bowling bag’ are still up 98 percent year over year,” she adds, showing that fanfare for the silhouette isn’t fading anytime soon.
Prada Fall/Winter 2025
Miu Miu Fall/Winter 2025
Naturally, other brands are taking note. Saint Laurent and Prada’s sister label Miu Miu have recently debuted their own variations—with some reminiscent of the hinged-top doctor bag trend and others leaning more minimalist. Meanwhile, celeb-loved British bag brand DeMellier just dropped its own elegant buckled version, and The Row is restocking its coveted Astra Bowling Bag—a buttery soft, dual-handed silhouette. The latter is currently available for pre-order and expected to ship next month.
Saint Laurent Sac de Jour Large Bowling Bag
The Row Astra Bowling Bag
It’s no surprise that bowling bags are having a resurgence. “Practical and versatile, the structured, flat-bottomed shape feels polished, while the roomy interior is great for carrying everyday essentials,” says Comroe. While most modern bowling bags are still carry-alls, a few brands like Jacquemus and Marge Sherwood offer versions that are petite enough for a night out, in case you still prefer something smaller.
Here, shop 12 bowling bag styles that win big in our book:
Coach Soft Empire Carryall Bag 48
Marge Sherwood Brown Bessette Shoulder Bag
Jacquemus Le Petit Turismo Leather Top-Handle Bag
8 Other Reasons Top Handle Bag
Nothing Written Brown Classic Golf Mini Bag
Now 27% Off
WE-R4 The Avenue Suede Top-Handle Bag
Now 38% Off
Madewell Medium Crossbody Bag in Suede
Now 12% Off
Ferragamo Medium Hug Top-Handle Bag
Cos Mini Studio Bowling Bag
Staud Maude Bowler Bag
Now 30% Off
