Apple TV+ has long been a cheaper alternative to rivals such as Netflix and Disney+, but the good days are finally coming to an end – in America, at least.
Variety has confirmed that the streaming service is raising its prices from $9.99 per month to $12.99 per month, an increase of $3. This change takes place for new US customers from today and will hit existing users within 30 days of their next billing cycle.
At the time of writing, some parts of the Apple TV+ website are still showing the $9.99 figure rather than the new price, but we assume that this will change soon. Our Macworld team in the US states that while some fine print hasn’t been updated, the new cost is in place in other key areas:
Macworld
The last time Apple upped its prices in America was in October 2023, when it went from $6.99 to $9.99 per month, another $3 hike.
Apple TV+ released a statement in relation to the new figures:
“Since it launch, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly – all ad-free… Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies and live sports.”
Thus far, only the standalone Apple TV+ subscription is impacted. It doesn’t have any effect on annual Apple TV+ subscriptions or Apple One bundles.
The question is: will UK Apple TV+ subscribers be impacted as well?
Is Apple TV+ increasing its prices in the UK?
At the time of publication, Apple TV+ prices in the UK remain at £8.99 per month. However, there is reason to believe that they won’t stay that way.
Prices also went up in October 2023 for British subscribers (via Cordbusters), jumping from £6.99 per month to £8.99 per month. When the service first launched, it was just £4.99 per month – so that’s an increase of £2 every time.
2023’s pattern indicates that when a US price hike happens, a UK one follow suits. Therefore, there is evidence to suggest that Apple TV+ may hike its prices from £8.99 to £10.99 per month.
Fortunately, that isn’t the case just yet. Going on the website still shows that £8.99 per month price tag – I’ve provided the screenshot as evidence:
Hannah Cowton-Barnes / Foundry
News just dropped about the highly anticipated third season of Severance, which is one of the biggest shows on Apple’s streaming service. Plus, there are still many free trials of Apple TV+ available.
