Published on
November 2, 2025
During the World Travel Market (WTM) 2025 in London, United Kingdom, from November 4-6, the Ajman Department of Tourism Development (ADTD) presented the vision for Ajman’s future tourism developments. The Department’s attendance at the WTM further reaffirms the emirate’s tourism-focused strategic developments. Ajman is continuously marketed as one of the UAE’s most dynamic and sustainable destinations, highlighting the emirate’s growth toward a position of preference in the global tourism sector.
ADTD’s attendance at the global travel exhibition works to promote Ajman’s rapid development while presenting the emirate’s diverse offerings that are representative of its culture, as well as its tourism potential in terms of the varied ecosystem. The department further aims to connect with the people that shape the global travel market.
A Vision Blending Innovation, Authenticity, and Sustainability
ADTD’s participation at WTM centers on a vision to create an integrated, sustainable tourism ecosystem that reflects the emirate’s identity — one that balances modern development with cultural authenticity. The department’s strategy focuses on harnessing innovation, enhancing sustainability, and ensuring long-term value for both visitors and the local community.
According to the Department, this approach aims to elevate visitor experiences, attract new investment, and strengthen Ajman’s reputation as a destination that blends comfort, culture, and nature.
“Ajman’s tourism sector continues to transform rapidly,” said His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development. “Our participation in the World Travel Market represents a strategic platform to highlight the progress achieved in our tourism ecosystem and to showcase initiatives built on sustainability, innovation, and heritage preservation.”
Highlighting New Projects and Tourism Assets
At its exhibition stand in London, ADTD is showcasing a series of pioneering projects and initiatives that are shaping the emirate’s tourism future. These include investments in infrastructure development, eco-tourism initiatives, and cultural heritage preservation.
Ajman’s pristine beaches, mangrove forests, and nature reserves are featured prominently at the stand, emphasizing the emirate’s appeal for travelers seeking tranquil, nature-based experiences. Additionally, the department is presenting its efforts to promote heritage tourism through the restoration of historic landmarks, traditional markets, and museums that highlight the emirate’s deep-rooted history.
“Our goal is to create a holistic experience where visitors can enjoy world-class facilities while connecting with the essence of Emirati culture and nature,” Alhashmi added.
Collaboration at the Heart of Ajman’s Strategy
Beyond promoting attractions, ADTD’s participation at WTM 2025 aims to foster international collaboration and investment partnerships. The department is holding discussions with global tourism operators, digital platforms, and aviation partners to explore opportunities for joint ventures, destination marketing, and new travel products.
The Ajman delegation includes representatives from the hospitality, travel, and entertainment sectors, who are working together to build long-term collaborations that enhance the emirate’s tourism offerings.
Participating entities at the Ajman stand include major hospitality brands such as Fairmont Ajman, Al Zorah Beach Resort, Ajman Hotel Managed by Blazon, Bahi Ajman Palace, Wyndham Garden Ajman Corniche, Locanda, and Rida International. Each brand plays a crucial role in strengthening Ajman’s position as a destination that caters to diverse travel preferences — from luxury experiences to family getaways.
European Market Drives Tourism Growth
Ajman’s tourism industry has recorded significant growth in European visitor arrivals in 2025. Local hotels have reported higher occupancy rates and longer stays compared to previous years, underscoring the emirate’s growing appeal among international travelers seeking new and authentic Middle Eastern destinations.
Travel experts attribute this growth to Ajman’s strategic marketing campaigns, improved infrastructure, and its proximity to Dubai, which allows visitors to experience both cosmopolitan attractions and the serene coastal lifestyle.
“The rise in European arrivals reflects Ajman’s successful positioning as a safe, sustainable, and experience-driven destination,” said a spokesperson from the Ajman Tourism Department. “We are focusing on quality tourism that values culture, wellness, and nature.”
Sustainability and Cultural Identity at the Core
Sustainability remains a cornerstone of Ajman’s tourism vision. The Department has rolled out several eco-tourism projects, including conservation initiatives for mangrove ecosystems and coastal biodiversity. Additionally, cultural programs aim to celebrate local artisans, traditional crafts, and Emirati gastronomy, integrating them into modern tourism experiences.
By merging environmental stewardship with cultural storytelling, ADTD hopes to build a tourism model that benefits both the community and the environment. “Our goal is not only to attract visitors but also to inspire them through Ajman’s natural beauty and cultural depth,” Alhashmi emphasized.
World Travel Market: A Platform for Global Exposure
The World Travel Market in London is one of the world’s largest international tourism exhibitions, attracting tens of thousands of professionals from more than 180 countries. Ajman’s participation offers an invaluable opportunity to strengthen its brand visibility among tour operators, travel agencies, and global investors.
Through panel discussions, media interactions, and B2B meetings, the Ajman delegation aims to expand its global tourism footprint and attract new visitor segments, particularly from the UK, Germany, France, and the Nordic markets.
Strengthening Ajman’s Global Competitiveness
ADTD’s focus on innovation and sustainability aligns with the UAE’s broader national tourism strategy, which seeks to position the country among the top global destinations for leisure and business travel.
By investing in digital transformation, smart tourism solutions, and enhanced visitor services, Ajman continues to modernize its tourism infrastructure while retaining its authentic charm. The Department’s vision emphasizes inclusivity — offering experiences for families, solo travelers, adventure seekers, and wellness tourists alike.
“Our mission is to build a tourism model that reflects Ajman’s values while delivering exceptional experiences,” said Alhashmi. “We are investing in people, technology, and partnerships to ensure our growth benefits everyone — from visitors to local communities.”
Ajman’s Path Forward
The emirate prioritizes providing consistent tourism services, improving the revenue of the hospitality sector, and fostering conditions that support repeat visits. ADTD intends to broaden its marketing efforts in Europe and Asia, promoting Ajman as a small boutique getaway that provides peace, true hospitality, and unrivaled services.
The Department reiterated its dedication to implementing successful and sustainable value-adding cultural and tourism activities. Ajman’s message is clear in the lead-up to the 2025 World Travel Market: the emirate is prepared to greet the globe with creativity, genuineness, and a commitment to sustainable tourism.
