After mainline womenswear debut, Represent now adds women’s for Initial line

Represent’s move into womenswear is continuing and the UK-based labels next step on the journey sees it expanding the offer in the shape of the first women’s iteration of the brand’s signature ‘Initial’ line.

London-based model and DJ Kim Turnbull is fronting the campaign.

First introduced in 2023, the Initial collection relaunched last year to “create a premium line of staples with minimalist branding, designed to elevate everyday outfits”.

Drop One of the women’s version features key essentials including sweatshirts, hoodies, joggers and shorts in the brand’s “classic relaxed oversized fits” and in a brushed heavyweight fleece cotton.

The offer also includes staples in fitted silhouettes and ribbed cotton such as the Baby Rib Maxi Dress and Initial Baby Tee, as well as the brand’s popular cargo joggers.

The 16-piece collection features the Initial ‘R’ embroidery throughout and is available in Storm Grey and Washed Black colourways with a fade out dye technique “to give each garment a unique finish, inspired by weathered concrete after rainfall”. 

With prices range £65-£160, the collection launched globally at representclo.com and in Represent Manchester and LA stores.