Just in time for the Bills’ first pre-season game, designer Abigail Lee previewed her exclusive Tops collection today on Daybreak+ with Melissa and Patrick.
BUFFALO, N.Y. — Just in time for the Buffalo Bills’ first pre-season game tomorrow, local fashion designer and influencer Abigail Lee is set to debut her exclusive collection at Tops Friendly Markets.
She made a stop on Daybreak+ Friday with Melissa Holmes and Patrick Hammer to showcase her line.
Abigail Lee, a proud Western New Yorker, has built her brand, ‘By Abigail Lee,’ around the spirit of her hometown. She started her curated line of hand bleached and tie-dyed items in 2017 and at the time she called it ‘Bleached By Abigail Lee.’ But her career was catapulted last year with the viral Mrs. Allen jacket, commissioned by Bills quarterback Josh Allen for pop star Hailee Steinfeld, which was featured in Sports Illustrated. This moment launched her into the national spotlight, showcasing her unique ability to blend fashion with local fandom.
Abigail wore her own items as she played an extra in the Bills Hallmark Christmas movie, and the star of the movie can be seen wearing one of Abigail’s Buffalo Royalty Bows in one scene of “Holiday Touchdown: A Bills Love Story.”
The collaboration with Tops marks a significant milestone as it represents the grocery chain’s first fashion partnership. Over 25 Tops locations across Western New York will host a pop-up boutique featuring Abigail’s sought-after gear, including her best-selling Buffalo Royalty Bow, Billy the Buffalo Tee, and a cozy custom tapestry blanket—perfect for tailgating season. This collaboration not only highlights local talent but also brings a fresh wave of Buffalo pride to the forefront as fans gear up for the upcoming football season.
Abigail has become a beloved figure in Buffalo’s game day culture. With over 56,000 Instagram followers, she has cultivated a community of local women who trust her style and embrace her Buffalo-first approach to fashion and lifestyle content.
