Amazon
Amazon might not be the first place you think of when you’re shopping for trendy style picks, but it’s one of the best places to find budget-friendly fashion, especially on Prime Day.
I’m a style editor, which means I’m always tuned into what’s trending. So here are a few summer 2025 trends you can look through to find your fancy: butter yellow clothing, raffia purses, country club chic, and gingham-printed everything.
But in case you don’t want to browse through thousands of Amazon items yourself, I’ve gathered some standout picks below. There are tons of trends represented, from Y2K fashion to pajama-forward basics to the return of fashionable flip flops.
And despite the low cost, there are lots of picks below that take inspiration from luxury designers — like the Franco Sarto Emily Slide Sandals, which look a bit like the famous Hermes Oran Sandals, or the Retro Oval Sunglasses from Sojos, which have the same silhouette as the Celine Triomphe lenses.
Here are the best Amazon Prime Day style deals that you can shop now. And from more of our team, see our running list of the best Amazon Prime Day deals across all categories.
Top 5 Prime Day style deals
Sojos Retro Oval Sunglasses
These Celine-dupe sunglasses are everywhere. We’ve spotted them on Love Island, on influencers, and all over New York City. What makes them so popular is their unanimously flattering shape and gold edges that make them look like they cost way more than they do.
Coach Brooklyn Shoulder Bag 28
This ultra-viral handbag has a silhouette that has been all the rage. It’s made with Coach’s praised leather craftsmanship, and the larger version made our list of the best work bags.
ANRABESS Boxer Shorts for Women
Boxers as summer shorts for women are the trend of the summer. These lightweight, inexpensive shorts go perfectly with a baby tee for a casual outfit.
JW Pei Harlee Shoulder Bag
This handbag with 3D florals will absolutely make an outfit stand out. Pair it with a white dress and let your purse do the talking.
Summer highlights
Sojos Retro Oval Sunglasses
These Celine-dupe sunglasses are everywhere. We’ve spotted them on Love Island, on influencers, and all over New York City. What makes them so popular is their unanimously flattering shape and gold edges that make them look like they cost way more than they do.
MOSHENGQI High-Wasited Bikini
This high-waisted bikini has a simple but flattering silhouette and comes in tons of trendy prints like cherries and gingham.
Cupshe V-Neck One-Piece
With over 30K reviews and nearly five stars, this basic one-piece is the perfect simple silhouette for stress-free days at the beach.
Clothing deals
ANRABESS Boxer Shorts for Women
Boxers as summer shorts for women are the trend of the summer. These lightweight, inexpensive shorts go perfectly with a baby tee for a casual outfit.
Levi’s Vintage Overalls
Levi’s remains a favorite for high-quality jeans, and these overalls are a cute way to wear denim with a country twist.
Purse deals
JW Pei Gabbi Bag
JW Pei makes tons of trendy purses, but this is the handbag we’ve spotted the most on the it-girl set.
JW Pei Harlee Shoulder Bag
This handbag with 3D florals will absolutely make an outfit stand out. Pair it with a white dress and let your purse do the talking.
Coach Tabby Shoulder Bag 20
Taking over TikTok and celebrity wardrobes, the Coach Tabby is the bag of the moment. Though it comes in different sizes, the 20 is an iconic silhouette that is relatively compact but still able to fit all your essentials.
Coach Brooklyn Shoulder Bag 28
This ultra-viral handbag has a silhouette that has been all the rage. It’s made with Coach’s praised leather craftsmanship, and the larger version made our list of the best work bags.
Shoe deals
Naturalizer Brenta Sandal
Naturalizer is one of our favorite sandal brands, topping our list of the most comfortable heels and making almost all of our comfortable shoe roundups.
Rothy’s The Flat
On top of being versatile, lightweight, and machine-washable, the Rothy’s Flat is sustainably made, and comes in a pointed-toe silhouette. It’s the ideal shoe for the conscious consumer.
EQUICK Pillow Slippers
These affordable, waterproof slides went viral on TikTok and have soothing footbeds to ease plantar fasciitis. Their squishy soles are super thick and flexible.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals or browse Amazon’s website for the full selection.
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