Bacha Coffee, the renowned Moroccan coffee brand, has expanded beyond its Hong Kong IFC Mall location to open a new travel retail boutique and takeaway spot at Hong Kong International Airport.
This 438-square-foot outlet, located in Terminal 1 East Hall, aims to cater to travelers by offering a selection of premium coffees and coffee-related gifts. The new store is part of Bacha Coffee’s global expansion efforts, designed to enhance the travel experience for coffee lovers passing through Hong Kong.
“As the world reopens, part of our expansion strategy shifts towards enhancing the travel retail component of Bacha Coffee’s customer touchpoints globally,” said Taha Bouqdib, President & CEO of V3 Gourmet.
“This dovetails the brand’s holistic customer journey which seamlessly flows between brick-and-mortar and online experiences — an ecosystem which includes retail boutiques, dine-in coffee rooms, takeaway concepts, and eCommerce.
“Our new Hong Kong International Airport location offers the added opportunity for customers to make purchases or enjoy a takeaway while waiting for their flight, offering that uplifting moment of transition to every traveler’s day whenever and wherever they search for us.”
Bacha Coffee’s newest location at Hong Kong International Airport honors its unique heritage from 1910 in Marrakech, where guests relished the finest coffees in a lavishly decorated coffee room.
Bacha Coffee has opened a new boutique at Hong Kong International Airport, featuring black-and-white checkered marble flooring, saffron porticos, and colorful zellige mosaics.
The space offers a variety of premium coffees from 35 countries, with options like Single Origin, Fine Blended, and Naturally CO2 Decaffeinated beans.
The boutique allows travelers to experience Bacha Coffee’s signature offerings, including beautifully packaged single-serve Coffee Bag Gift Boxes, custom-ground loose beans, and curated hampers. Guests can also use a bespoke hamper service to create their personalized coffee gifts.
For those on the move, Bacha Coffee offers a takeaway experience with over 200 coffee varieties, served hot or iced with Chantilly cream, raw sugar, and a reusable glass straw. The coffee can be paired with an assortment of croissants and handmade pastries.
