A Festive Extravaganza on the First Day of Lunar New Year

A Festive Extravaganza on the First Day of Lunar New Year

Hong Kong Tourism Board Canada

Featuring Diverse International Performances and Hong Kong Charm with Stunning Floats as Online Travel Guide is Launched to Showcase City’s Exciting Festivities

(HKTB provides satellite live feed and social media livestreaming of “Cathay International Chinese New Year Night Parade”. Scroll down for details.)

A Media Snippet accompanying this announcement is available by clicking on this link.

TORONTO, Jan. 17, 2025 (GLOBE NEWSWIRE) — The most spectacular Lunar New Year celebration in town – the Cathay International Chinese New Year Night Parade – is ready to roar back in exuberant style in Tsim Sha Tsui to welcome the first day of the Year of the Snake (January 29), kicking off a host of seasonal events across Hong Kong. The annual event is organized by the Hong Kong Tourism Board (HKTB) with Cathay as the title sponsor for the 23rd year. With the theme Unfold a Year of Good Fortune, the parade combines performers from around the world with distinctive Hong Kong flavours presented by the floats to reflect the city’s status as an events capital for festivities with unique glamour.

Dr. Pang Yiu-kai, HKTB Chairman, said, “Hong Kong is one of the most popular destinations in the world for Lunar New Year celebrations, and the Cathay International Chinese New Year Night Parade is definitely a highlight of the festivities. The parade will be broadcast live by satellite and webcast around the world and will be a global attraction to remember. This year’s event trumps last year’s as HKTB hopes to kick off the Year of the Snake by showcasing an international carnival featuring performances from all over the world.”

Dr. Pang continued, “HKTB will also provide visitors with a handy New Year travel guide by launching a one-stop Chinese New Year celebration webpage. The page brings together details about celebrations across the city in addition to the Cathay International Chinese New Year Night Parade, including the fabulous fireworks display, the Chinese New Year Raceday, and the Chinese New Year Cup on the second, third and fourth days of Lunar New Year respectively, as well as Lunar New Year fairs. Complemented by other festive activities and popular attractions, Hong Kong offers a feast of seasonal entertainment to entice visitors to stay for a few more days and return home filled with joy.”

Mr. Ronald Lam, Cathay Group Chief Executive Officer, said, “As Hong Kong’s home carrier with deep roots in the city for 78 years, Cathay is committed to developing Hong Kong as an international aviation hub while supporting various mega events held in the city to promote the local economy. Meanwhile, we have been adding more flights and expanding our network to connect our customers with their friends and families from around the world. We are delighted to be the title sponsor of the Cathay International Chinese New Year Night Parade for the 23rd consecutive year. We hope this world-renowned Lunar New Year spectacle will give everyone a warm start to the Year of the Snake, surrounded by loved ones and filled with the joy, happiness and blessings brought by Cathay.”

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