Pat Gelsinger’s plight at Intel might be a warning for boomerang executives: Even when a company wins you back and appoints you CEO, the honeymoon can end in a flash.
Intel’s board of directors announced Gelsinger’s retirement as chief executive, effective yesterday, today. The company didn’t name a successor and instead appointed two executives as interim co-CEOs to replace Gelsinger, a former Intel lifer who has been CEO for only three years. Intel also said Gelsinger was stepping down from the board. In other words, the company left little room for interpretation that Gelsinger was ousted.
“Today is, of course, bittersweet as this company has been my life for the bulk of my working career,” Gelsinger said in a statement.
In response, Intel share prices shot up by 5% in premarket trading before slipping again. But that bump may have been the board’s goal, says Jo-Ellen Pozner, associate professor of management at the Leavey School of Business at Santa Clara University. Companies often choose to make big statements like this because they know Wall Street will respond favorably, she tells Fortune. It’s a signal that the company is serious about a strategic change in direction, particularly when an executive loses their board seat as well.
“When a CEO is replaced, when there hasn’t been a significant scandal or some whiff of wrongdoing, they’ll retain their seat on the board, even if it’s a kind of ceremonial position,” Pozner says. “It’s an acknowledgment that they’ve contributed, that they are an important part of the team, but that a change is needed.”
Removing Gelsinger from the board, she added, “seems like adding insult to injury.”
Gelsinger’s abrupt departure was unexpected given his history at the company. He started his career at Intel in the 1980s and spent decades there before leaving to lead software company VMWare in 2009.
From the beginning of his CEO tenure at Intel, Gelsinger was meant to be a turnaround man. Once a category leader, Intel had fallen behind its competitors in terms of cutting-edge chips. It had previously been late to respond to the rise of smartphones and missed out on a surge of demand for chips made for mobile devices. More recently, it failed to predict the AI boom and watched competitor Nvidia seize on the opportunity, then balloon to a market cap of over $3 trillion.
When Gelsinger took over as CEO, he laid out an ambitious plan that would take several years to execute. Under his guidance, Intel would begin manufacturing chips and selling them to other companies. The plan required billions, including some $20 billion in subsidies from the Biden administration’s CHIPS and Science Act. But, as Fortune reported, Intel had little to show for that level of spending this year. Instead, its share price nose-dived. In August, the company announced it would lay off 15% of its staff and look for $10 billion in spending cuts. The downfall was so severe that Qualcomm reportedly saw Intel as a potential takeover target.
