Nvidia NVDA has reportedly removed more than half of its previous Asian AI chip buyers from an approved customer list as it tightens compliance checks designed to stop advanced processors from reaching China.
The company has stepped up reviews in Singapore, Malaysia and Japan, according to the Financial Times. Nvidia now examines customer ownership, intended end users, purchase contracts and planned data center deployments before approving sales.
Nvidia designs graphics processors and AI accelerators used in data centers, gaming systems and high-performance computing. Its chips have become central to the global AI buildout, making export compliance a major strategic issue.
The new process has hit neo-cloud providers particularly hard. Customers that fail the first review can improve their documentation and reapply, but the tighter rules could slow orders and narrow Nvidia’s buyer base in Asia. Nvidia said it follows all applicable export controls and requires partners to do the same