Chanel hosted its first runway show in Hong Kong in 18 years on Wednesday as it doubles down on growing its business in China amid a challenging market. The show featured the cruise 2024/25 collection, first presented in Marseille in May. But it was “more than just a replica”, says Bruno Pavlovsky, president of fashion at Chanel, speaking to Vogue Business ahead of the show. “It’s a way to engage what’s happening in Hong Kong with Chanel at the top level.”
The brand presented two back-to-back runway shows at the Hong Kong Design Institute (HKDI). Among the celebrities in attendance were brand ambassadors Penélope Cruz and K-pop star G-Dragon, along with Hong Kong actors Chow Yun-Fat and Carina Lau. Many affluent Asian clients sat front row, clad in head-to-toe Chanel.
