With China’s Pro AV market projected to reach US$97.5 billion by 2028, Beijing InfoComm China has announced the release of a 25+ page white paper titled A World of Cutting-Edge Pro AV: China’s Pro AV Market Overview & Opportunities to help global professionals navigate this massive expansion. The report serves as an educational guide and resource for Pro AV professionals, system integrators, and technology end-users seeking to better understand how China is shaping the global digital landscape and the opportunities to connect with key players.
China’s Pro AV sector is at a pivotal point of transformation, fuelled by the convergence of AV, IT, and emerging technologies. This growth engine is underpinned by large-scale digital infrastructure investment, enterprise modernisation, and strong demand across education, commercial, and public-sector verticals. Through this white paper, global professionals gain a roadmap to collaborate with innovators driving these advancements.
Further driven by technologies such as AI-enabled automation, real-time collaboration platforms, and interactive display ecosystems are rapidly becoming baseline requirements rather than differentiators. Sustainability is also emerging as a core priority across the Pro AV value chain. Heightened awareness of environmental responsibility, coupled with stricter regulatory requirements and evolving end-user expectations, is accelerating the adoption of sustainable manufacturing practices and environmentally responsible product design. These factors and forces acting in unison are the driving force behind Pro AV and IT innovations in China.
The report highlights market data, recent government initiatives, as well as Pro AV trends in China from hybrid meetings to integrated solutions, to digital transformation to intelligent service scenarios. In addition, 14 selected case studies from manufacturers and solution providers are illustrated. These include companies who are “export-ready” and seeking new partners with brand features such as global support, customisation, and adherence to international standards. Case studies include real-life implementation projects from InfoComm China 2026 exhibitors: AISPEECH, BOLIN TECHNOLOGY, CREATOR, DSPPA, EZPRO, IDSTE, MVIEWER, MUXWAVE, RELACART, SAMPLEX, SEEMILE, SHURE, TAIDEN, and TRACKSTAR. The case examples cover a multitude of sectors from hotels and restaurants to immersive experiences for cultural events, to education, to commercial sectors such as finance, to government sectors such as houses of parliament and implementations, ranging from AI intelligent audio systems for classrooms to holographic invisible LED screens applied to bank facades.
In line with InfoComm China’s strategic shift toward global integration, the report A World of Cutting-Edge Pro AV: China’s Pro AV Market Overview & Opportunities concludes with additional details on how readers can connect with the export-ready companies illustrated in the report at Beijing InfoComm China 2026. The new International Visitor and Invited Guest programmes launched for the event this year also include tools and resources for overseas visiting professionals to navigate their way to China, through the fair, and efficiently network and conduct business deals. The Invited Guest programme offers fully hosted flights to InfoComm China, hotel accommodation, and an array of personalised services to help with sourcing and business match-making for high-volume technology buyers and decision makers.
For 20 years, Beijing InfoComm China has served as the most professional and influential platform for promoting and expanding China’s global Professional Audio-Visual (Pro AV) industry. Through decades of bringing together manufacturers, solution providers, IT system integrators, and end users of Pro AV, Beijing InfoComm China has become Asia’s premier hub for Pro AV excellence. Taking place from 15–17 April 2026, at the China National Convention Center (CNCC), the show marks the the 20th year of the InfoComm China brand, followed by the 20th edition of the tradeshow in 2027.
To download the complimentary report A World of Cutting-Edge Pro AV: China’s Pro AV Market Overview & Opportunities, visit https://www.infocomm-china.com/china-pro-av-market-playbook
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