![KT Alpha announced on the 24th that its women's fashion program "Choi Hyun-woo's Choice" has celebrated its first anniversary. [Courtesy of KT Alpha]](https://news.charm-retirement.com/wp-content/uploads/2025/10/news-p.v1.20251024.c006eb63550449f1abb642f054c507f5_P1.jpeg)
KT Alpha Shopping announced on the 24th that its women’s fashion program “Choi Hyun-woo’s Choice” has celebrated its first anniversary.
Choi Hyun-woo’s Choice, which airs every Tuesday at 8:30 a.m., is an editing shop-style program that introduces premium items carefully selected by Choi Hyun-woo, a first-generation fashion and beauty show host with 30 years of experience in home shopping.
Since its first broadcast in October last year, it has achieved 28 billion won in orders, and the number of orders has exceeded 300,000 and has become a representative program of KT Alpha Shopping.
To mark the first anniversary, a new product of the women’s fashion brand “Cho Woo-jin,” organized by show host Choi Hyun-woo, was also unveiled.
Show host Choi Hyun-woo said, “It is most important to communicate with customers and create a consensus,” adding, “We will continue to do our best to give small inspiration to customers’ daily lives with sincere product choices.”
Meanwhile, KT Alpha Shopping is holding a customer audit event worth a total of 10 million won to commemorate the first anniversary of the launch of “Choi Hyun-woo’s Choice.”
Hermes perfume, department store gift certificates, Starbucks coffee coupons, and KT Alpha shopping gift certificates will be presented to customers who purchase through a lottery until next month, and additional reserves will be provided to customers who repurchase.
