Over the past few years, Ford has been gaining in terms of market share in the electric vehicle segment, which was to be expected given the fact that previously, one company dominated that space – Tesla. Ford and several of its rivals have launched new EVs in recent years, eating into Tesla’s share in a big way, but while The Blue Oval hasn’t added any new products or refreshed/redesigned existing ones, it seems as if it’s now heading in the wrong direction in that regard.
According to Experian’s Q2 2025 Automotive Consumer Trends Report, Ford has lost significant market share in the non-luxury EV space (which doesn’t include the likes of Tesla, Lucid, and Rivian) since 2022 – going from 28.42 percent in Q2 of that year to 13.48 percent in the same period this year. That resulted in Ford slipping from first-place in this regard down to third, with Chevy leading the way at 25.90 percent (up from 12.97 percent), followed by Hyundai at 17.07 percent (up from 19.63 percent).
As Experian points out here, much of this can be attributed to the availability of EV models from each manufacturer. GM continues to expand its all-electric lineup in spite of a dip in terms of consumer demand for those types of models, and that’s also true of Hyundai. Though that isn’t the only measure of success here, it has played a big role in helping those two brands claim a larger share of the non-luxury EV market space, regardless.
When it comes to EVs, regardless of type, Ford also had the third highest market share of any EV seller in the second quarter of this year, accounting for 5.85 percent of that market. Tesla continued to lead the way by a large margin with a 46.89 percent market share, followed by Chevrolet (6.97 percent), Ford, Hyundai (5.14 percent), and Honda (3.95 percent).
FoMoCo’s EV sales, in general, took a hit in the second quarter of the year, decreasing 31 percent to 16,438 units. In terms of individual models, the fleet-focused E-Transit recorded just 418 sales versus 3,410 in Q2 2024, a staggering 87 percent decrease. The Ford Mustang Mach-E racked up 10,178 sales, which was nearly a 20 percent decrease, while the Ford F-150 Lighting dropped 26 percent to 5,842 units.
