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Demna introduces his new chapter of Gucci with a screening of a new Spike Jonze and Halina Reijn-directed short
The film poster for ‘The Tiger’, a film by Spike Jonze and Halina Reijn for Gucci
(Image credit: Gucci)
Yesterday, Georgian designer Demna (previously of Balenciaga) revealed an opening glimpse of his tenure as creative director of Gucci with a collection titled ‘La Famiglia’ presented via a Catherine Opie-shot lookbook. Conjuring a series of Gucci archetypes, from the bombshell ‘La Bomba’ to ‘La Principessa’, he promised a vision that’s ‘unapologetically sexy, extravagant, and daring’. This evening in Milan at the Palazzo Mezzanotte, guests gathered for part two of the reveal: an intimate screening of ‘The Tiger’, a short film by Spike Jonze and Halina Reijn which celebrates the collection in lieu of a runway show (his first show will take place next February). Starring Demi Moore, Edward Norton, Keke Palmer, Alia Shawkat and Kendall Jenner, among others, the glossy melodrama features the fictional Barbara Gucci (Moore) ‘head of Gucci international and chairman of California’ coming unspun after an ‘unexpected turn’ at a family gathering for her birthday. We won’t give any more spoilers – you can watch from 12am CEST, or for now, watch the trailer below. Jack Moss
