Hollie Davidson Collection, a fashion brand run by Shinsegae International, will enter the women’s clothing market. This is to expand its position as a comprehensive fashion brand that encompasses both men and women.
Shinsegae International announced on the 28th that Harley-Davidson Collection has launched new products such as T-shirts and skirts designed to be inspired by bikers enjoying freedom in nature out of downtown New York.
Harley-Davidson Collection is a fashion brand that expresses the individuality of biking culture and fashion that enjoys riding motorcycles, and has a solid enthusiast, said an official from Harley-Davidson Collection. “With the launch of women’s clothing, we will be reborn as a street fashion brand that both men and women can enjoy wearing.”
In addition to women’s clothing, Harley-Davidson Collection has launched a variety of new products, including air jumpers that have inherited the biking culture and rider spirit. To commemorate its entry into the women’s clothing market, an offline event will also be held at the Musinsa Store’s Hongdae branch from the 29th of this month to the 7th of next month. In collaboration with illustrator “Froggi”, the brand’s freedom and spirit of challenge were reflected in the event space.
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