Quince Is the Rich-Looking Label All Your Favorite Influencers Keep Posting About

If you’ve been paying attention to what fashion insiders are buying these days, it’s hard to ignore Quince. The brand has quietly taken over my Instagram feed with its reliable $50 cashmere crewneck sweaters, affordable (and now viral) perfumes, easy linen pants, and other summer separates. So, I took a look and browsed its new-in collection. Long story short, I’m hooked.

The label has gained attention since it was founded in 2018 for offering shoppers with high-quality essentials at a fraction of the cost of similar designer brands. This is because it partners with factories—items are often shipped directly from one of their factories to your door, cutting out middlemen like warehouses in the U.S. that can increase the price. Plus, with transparent price breakdowns for each product and a commitment to sourcing sustainable materials and ethical business practices, it’s a perfect match in affordable fashion.