While there’s nothing wrong with playing into fashion’s latest trends, any It girl will tell you that there’s something to be said about sticking to elevated basics. With a rotation of essentials—like plain T-shirts, neutral dresses, and easygoing denim bottoms—you can simplify the process of assembling any outfit. For this very reason, I’ve become an expert in tracking down the best pared-down pieces on the market. And I’m here to tell you that if you want to build a minimalist capsule wardrobe, look no further than Amazon Prime Day.
From Tuesday, July 8, to Friday, July 11, the retailer will offer a range of markdowns (exclusively for Prime members) across brands such as Madewell, Levi’s, New Balance, and more. While perusing Amazon’s annual event, I discovered a corporate-friendly wrap dress for the office, a sleek cardigan that I can layer over my warm-weather outfits during chilly summer evenings, and a one-piece swimsuit that will anchor my travel wardrobe. I also spotted a variety of must-have accessories, including sharp slingbacks and a sumptuous bucket bag. I also found tank tops worthy of Kendall Jenner’s stamp of approval and vacation-ready essentials I would take with me anywhere.
Ready to infuse a bit of ease into your personal style? Allow Amazon Prime Day to do all the heavy lifting for you. Keep scrolling for a curated list of fashion basics to shop ASAP.
The Best Deals We’ve Found (So Far)
Amazon Essentials
Women’s Regular-Fit Long-Sleeve Button-Down Poplin Shirt (Was $18)
Take a peek into my closet and you’ll find at least 15 button-down shirts. With countless ways to wear this chic style, I’ll be adding this poplin top to my closet immediately.
Steve Madden
Apparel Women’s Jaylen Dress (Was $109)
Add this wrap dress to your assortment of summer work outfits, and prepare to receive endless compliments from your co-workers.
Guess
Women’s Sleeveless Wavy Rib Lucia Dress (Was $148)
What I love most about this mini dress is its flattering silhouette. Plus, it’s drenched in a gorgeous hue of sky blue—which just so happens to be a trending color for summer 2025.
Anrabess
Short Sleeve V-Neck Ribbed Knit Fitted Shirt (Was $15)
If you have too many white T-shirts to count, mix things up a bit with this beige alternative from Anrabess.
Niceyoo
Square Neck Wide Strap Crop Tank (Was $20)
This isn’t your ordinary white tank top. Look closely and you’ll find a stunning display of floral embroidery.
Eddie Bauer
Women’s Casual Top (Was $33)
Put a nautical spin on your summer ensembles with this blue button-down from Eddie Bauer. Amp up the seaside style even further by pairing this top with linen shorts and boat shoes.
Levi’s
Women’s Classic Bootcut Jeans (Were $60)
This is not a drill! Levi’s bootcut jeans have just dropped in price from $60 to less than $30. I’d suggest you snag them now—before it’s too late.
Hanes
Hanes Boys’ Tank Undershirt Set (Was $11)
This is the exact viral tank Kendall Jenner wore to the Knicks playoff game.
Anrabess
Women Striped Cardigan Sweater (Was $36)
Basics don’t have to be boring. Take this Breton cardigan, for example, which boasts an eye-catching array of classic stripes.
Madewell
Stud Essentials Bucket Tote (Was $198)
Anrabess
Women’s Sleeveless High Neck Tank Top (Was $15)
You simply can’t go wrong with a black tank top. Team this one with a pair of coordinating bottoms to achieve a monochromatic outfit that exudes sophistication.
Levi’s
Women’s Side Slit Skirt (Was $70)
Denim skirts are inherently timeless, which is why you should have at least one in your wardrobe. Start building your collection with this option from Levi’s.
NYDJ
Womens Chloe Capri Jeans (Were $89)
While some fashion folks might place capri pants in the “fleeting trends” box, I’d like to argue that these cropped bottoms are poised to stick around for the long haul.
Lucky Brand
Women’s Cutwork Maxi Dress (Was $149)
The lace detailing on Lucky Brand’s Cutwork dress is beyond elegant.
NYDJ
Women’s Bermuda Twill Shorts (Were $69)
It girls are trading their itsy-bitsy bottoms for Bermuda shorts, and I plan to follow suit with this twill-woven style from NYDJ.
New Balance
Women’s 608 V5 Casual Comfort Cross Trainers (Were $75)
Provided that comfort is your priority, you’ll want to invest in New Balance’s cushioned sneakers. They’re built with ample support, so you’ll feel as though you’re walking on clouds.
![[blanknyc] Women's Blazer Multicolor](https://cdn.mos.cms.futurecdn.net/Wxz8GoRNhpvNtuaqBM2LB8-1920-80.jpg.webp)
HUE
Women’s Wide Waistband Blackout Cotton Leggings (Were $28)
Whether you’re hitting the gym or going on a coffee run, Hue’s cotton leggings are ideal for any type of on-the-go moment.
Kate Spade New York
Women’s Riley Kitten Smooth Leather Heels (Were $198)
There’s something about a slingback heel that makes me feel oh-so refined. Slip into Kate Spade New York’s Riley shoes, and you’ll know exactly what I’m talking about.
Steve Madden
Selene Vest (Was $69)
Want to know my secret to looking polished on sweltering summer days? It has everything to do with tailored vests.
Anne Klein
Vegan Leather Short Belted Trench (Was $199)
Yes, temperatures are still sizzling hot. But I can’t help but to think that we’re only a couple of months away from fall. To prepare for the brisk season ahead, I’ll be adding Anne Klein’s belted trench coat to my shopping cart.
When Is Amazon Prime Day 2025?
This year’s sale event starts at 12 a.m. PDT/3 a.m. EDT on July 8. Additionally, Prime members could help themselves to plenty of celebrity-favorite finds as early deals.
How Long Do Amazon Prime Day Deals Last?
Amazon Prime Day 2025 is twice as long as previous sale events, running for four days from July 8 through July 11.
When Is the Next Amazon Prime Day?
Although we don’t know the exact dates just yet, Amazon typically hosts a major sale event twice a year. Amazon Prime Day is held sometime in July, and Amazon’s “Big Deal Days” occur later in the fall, usually in October.
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