Fashion Week debuts: What happens to a creative director’s final collection?

Fashion Week debuts: What happens to a creative director’s final collection?

With the exit of Francesco Risso, Marni joins the club of fashion houses having to manage a creative transition. Which of course comes with challenges, such as the overlap of products that have been designed by different creative teams in stores.

“When the incoming designers present their debut collections this September, the stores will be full of the products designed by their predecessors,” notes Simon Longland, director of fashion buying at Harrods. This coming September will see an unprecedented line-up of designers presenting their first collections for different fashion houses, a dozen including Chanel, Balenciaga, Loewe, Dior, Gucci and Bottega Veneta. Come January/February 2026, though, store shelves will most likely see an overlap between the resort collections designed by their predecessors and the debut Spring/Summer 2026 collections.

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