China, Thailand, Malaysia, Singapore, Hong Kong, South Korea, Vietnam, and US Unite Under Dida’s Bold New Travel Event Series Showcasing Elite Hotel Brands and Groundbreaking AI Innovations

Dida’s newly launched travel events have redefined how the global hospitality industry connects, bringing together leading hotel brands from China, Thailand, Malaysia, Singapore, Hong Kong, South Korea, Vietnam, and the US under one visionary platform. By combining powerful AI-driven innovations with in-person networking in key Chinese cities, Dida aims to strengthen travel distribution, boost brand exposure, and unlock high-growth opportunities in some of the world’s most dynamic tourism markets.

Dida, a prominent B2B travel distribution powerhouse, recently unveiled its inaugural ‘Engage’ event series in two major Chinese cities—Chengdu and Shenzhen—from May thirteenth to fifteenth, 2025. These pioneering gatherings united over fifty distinguished hotel brands spanning six highly sought-after travel destinations popular with Chinese tourists, namely Thailand, Malaysia, Singapore, Hong Kong, South Korea, and Vietnam.

Showcasing a Diverse Portfolio of Prestigious Hotel Brands

The ‘Engage’ events were marked by the presence of globally acclaimed hotel groups such as Marriott International, Wyndham Hotels & Resorts, and Las Vegas Sands Corporation. Alongside these international giants, the event also featured leading Southeast Asian hospitality groups including S Hotels & Resorts, ONYX Hospitality Group, Anantara Group, Millennium Hotels & Resorts, and Ormond Hotels. This rich assortment of participants ensured a comprehensive showcase that catered to a broad spectrum of travel market segments, from Free Independent Travelers (FIT) and group tours to Meetings, Incentives, Conferences, and Exhibitions (MICE) as well as family vacation travel.

By bringing together such a wide range of hotel providers and market segments, Dida aimed to facilitate meaningful dialogue and business opportunities that reflect the dynamic nature of contemporary travel preferences within the Chinese outbound tourism sector.

Strong Engagement from Key Travel Agencies Fuels Momentum

The first-ever ‘Engage’ events in Chengdu and Shenzhen drew enthusiastic attendance from more than 400 of Dida’s elite travel agency partners across these key cities. This lively participation fostered an atmosphere of collaboration, networking, and industry innovation, all aligned with Dida’s recently unveiled brand transformation. Central to this new identity is a clear mission to harmonize cutting-edge technology with personalized human service to streamline and optimize connections between travel supply and demand on a global scale.

Attendees praised the event for its well-curated content and opportunities to interact directly with hotel representatives, gaining valuable insights into emerging travel trends and booking strategies that resonate with Chinese travelers.

Leveraging AI to Revolutionize the Travel Booking Experience

Reflecting its core philosophy of being ‘Driven by Technology, Powered by People,’ Dida used the events as a platform to demonstrate the most advanced artificial intelligence solutions that have been integrated into its proprietary online booking system. These innovations are designed to enhance user experience by making the platform more intuitive and efficient, empowering travel agents to achieve higher booking conversion rates and elevate customer satisfaction.

Key AI-driven features showcased included smart recommendation engines that personalize hotel options based on traveler profiles and preferences, as well as automated customer service tools that accelerate query resolution. Additionally, Dida highlighted its suite of generative AI marketing tools tailored specifically for hotel partners. These tools assist hoteliers in amplifying their brand presence and driving direct sales through targeted campaigns across critical Chinese social media channels such as WeChat, Douyin (TikTok China), and Xiaohongshu (Little Red Book).

By marrying AI technology with deep local market expertise, Dida is equipping both travel agents and hoteliers to adapt swiftly in a rapidly evolving digital landscape.

Blueprint for Future Expansion Across Asia and Beyond

Building on the success of these initial ‘Engage’ events, Dida intends to use the format as a scalable model for future gatherings that strengthen hotel partners’ visibility and market penetration in some of the world’s fastest-growing source markets. The company plans to roll out similar events in other key Asian cities and gradually expand to global markets, thereby creating a robust platform that bridges supply and demand with unprecedented efficiency.

Through these initiatives, Dida is positioning itself as a pivotal connector in the international travel ecosystem, facilitating smoother access to critical markets while driving innovation and collaboration across the industry.

Dida’s Strategic Vision: A Seamless Fusion of Technology and Service

The ‘Engage’ series exemplifies Dida’s broader strategic vision to evolve beyond traditional travel distribution models by fully embracing digital transformation without sacrificing the personal touch that drives successful business relationships. The company’s investment in AI and platform enhancements underscores a commitment to providing travel professionals with sophisticated yet accessible tools to meet the demands of modern travelers.

At the same time, by fostering direct interaction between agents and hotel brands through live events, Dida reinforces the importance of trust, transparency, and knowledge-sharing in building long-term partnerships.

Why China’s Tier-Two Cities Are the Focus

Selecting Chengdu and Shenzhen as the venues for the debut ‘Engage’ events was a deliberate choice by Dida, reflecting the rising influence of China’s tier-two cities in outbound tourism. Both cities boast growing middle-class populations with increasing disposable income and a strong appetite for international travel experiences. By targeting these dynamic urban centers, Dida is tapping into fresh demand pools and positioning its partners to capitalize on emerging travel flows beyond the more saturated tier-one cities like Beijing and Shanghai.

This focus aligns with broader travel industry trends that recognize the diversification of traveler origins within China and the need for tailored market approaches.

Feedback from Participants Highlights Event Impact

Industry participants at the ‘Engage’ events expressed strong appreciation for the innovative format and the valuable opportunities to engage directly with hotel brand representatives. Travel agents highlighted how the enhanced AI booking tools showcased will simplify their workflows and enhance client offerings. Meanwhile, hotel partners valued the chance to connect face-to-face with key Chinese distribution channels, gaining immediate feedback on market expectations.

Such positive feedback signals that Dida’s approach is resonating with stakeholders eager to leverage new technologies and collaborative platforms to grow their businesses.

Looking Ahead: Sustained Growth and Industry Leadership

As the global travel landscape continues to evolve in the post-pandemic era, Dida’s ‘Engage’ events exemplify how travel distribution companies must innovate and adapt to remain relevant and competitive. By combining technology-driven solutions with meaningful human connections, Dida is creating a blueprint for sustainable growth and leadership in the B2B travel sector.

With plans underway to extend the ‘Engage’ experience to additional cities and markets, industry watchers anticipate that Dida’s initiatives will significantly influence how travel products are marketed and sold in Asia and beyond.