- This year, Amazon Prime Day runs July 8-11.
- Save up to 70 percent on seasonal fashion from Madewell, APC, Levi’s, Jacquemus, Frame, and more.
- Sneakers, denim, and viral workout gear will all be majorly marked down.
- Score buzzy bags and luxe basics before they inevitably sell out.
Brace yourselves: Amazon Prime Day 2025 is almost here. Mark your calendars for July 8-11 (and perhaps block off some hours strictly for adding to your cart), because now is the time to get your cart (and fingers) ready for some speedy shopping. As usual, the two-day online shopping event will have incredibly steep discounts on everything from chic furniture and bestselling beauty products to red-hot swimwear. Naturally, it’s one of the best times of the year to score stylish upgrades for less.
You may have to dig through pages and pages of products, but surprisingly, Amazon carries a chic selection of brands that includes not only affordable favorites like Madewell and Levi’s but also buzzy designer labels such as A.P.C. and Jacquemus. You just need to know where to look (and that’s where we come in). We’re seeing deep discounts on a range of high-end denim pieces, luxury bags, coveted workout sets, and so much more at the e-tailer.
To help jumpstart your shopping, we scoured the site’s inventory and found the 63 best Amazon Prime Day fashion deals worth snagging across nearly every category. Scroll down to begin filling your cart.
The Best Amazon Prime Day Bag Deals 2025
Right now, you can score up to 50 percent off popular styles from Coach, Jacquemus, Marc Jacobs, and more.
Marc Jacobs Small Travel Tote Bag
Now 15% Off
JW PEI Joy Shoulder Bag
Now 15% Off
Novum Crafts Handmade Wicker Woven Purse
Now 17% Off
A.L.C. Simone Bag
Now 50% Off
Coach Manhattan Tote
Now 40% Off
YDSIII Shoulder Bag
Now 17% Off
Coach Soft Tabby Shoulder Bag
Now 15% Off
Madewell The Essential Bucket Tote in Suede
Now 35% Off
AllSaints Allington Paper Tote
Now 20% Off
The Best Amazon Prime Day Jewelry Deals 2025
Craving some extra glitz? Amazon actually has a surprisingly strong jewelry selection–much of which is currently marked down. From chunky baubles to bold statement earrings, you can find plenty of pieces that look more expensive than their price tags (and some solid fine jewelry options, too!).
Lele Sadoughi Turritella Lariat Necklace
Now 40% Off
Tory Burch Thin Kira Bracelet
Now 40% Off
AREA Crystal Link Earrings
Now 20% Off
Barzel 18K Gold Plated Multi Stone Crystal Baguette Necklace
Now 22% Off
Swarovski Una Angelic All-Around Crystal Necklace
Now 34% Off
Shashi 1974 Earrings
Now 17% Off
Anne Klein Dress Watch
Now 31% Off
MATEO New York Diamond Bezel Wave Huggies
Now 26% Off
Kate Spade New York Heart You Huggies
Now 50% Off
The Best Amazon Prime Day Shoe Deals 2025
Prime Day is historically a stellar time to buy footwear, including buzzy sneakers and sandals. The e-tailer is currently offering a range of silhouettes for up to 66 percent off. Some of the finds include Reebok retro-inspired runners, sleek kitten heels, and even rugged cowboy boots from Matisse that are perfect for adopting the yee-haw agenda (especially if you’re heading to the Cowboy Carter tour and beyond).
Reebok Premier Pump Paris Trainer Marathon Sneaker
Now 55% Off
CUSHIONAIRE Guru Platform Sandal
Now 10% Off
Tretorn Rawlins Sneaker
Now 29% Off
Michael Kors Merriam Kitten Sandal Heel
Now 40% Off
Coconuts by Matisse Gaucho Boots
Now 22% Off
BRONAX Cloud Slide
Now 33% Off
Hunter Original Short Rain Boot
Now 27% Off
Larroudé Ines Mule
Now 60% Off
Coach Abigail Ballet Flats
The Best Amazon Prime Day Denim Deals 2025
Prime Day typically sees stellar discounts on heritage denim brands like Levi’s, as well as popular contemporary labels like FRAME, Pistola Denim, and AG. Even better, a handful of their styles, from laidback jumpsuits and cropped jeans, are all under $250 at the e-tailer.
Levi’s 94 Baggy Jeans
Now 36% Off
Wrangler High-Rise Loose Fit Jean
Now 32% Off
Pistola Denim Lennon Jeans
Now 24% Off
FRAME Le Slim Palazzo Jeans
Now 20% Off
GAP Baby Boot Cut Denim Jeans
Now 20% Off
Levi’s Ribcage Full Length Jeans, Valley View
Now 12% Off
Wrangler Willow Mid Rise Ultimate Riding Jean
Now 42% Off
AG Adriano Goldschmied Brinley Jeans
Now 39% Off
Good American Soft Tech Good Curve Straight Jeans
Now 60% Off
The Best Amazon Prime Day Fashion Deals 2025
Amazon has so many steep discounts on seasonal favorites right now, including up to 70 percent off work-appropriate wear, effortless sundresses, airy basics, and everyday denim. If you’re looking to cover all your bases, these Prime Day fashion deals are not to be missed.
The Best Amazon Prime Day Activewear Deals 2025
If your workout gear could use an upgrade, Amazon is slashing prices on tons of name-brand styles and bestselling hidden gems. For instance, you can score up to 29 percent off a classic Adidas sports dress or flirty skort to nail the tenniscore aesthetic. Or, if you’re looking to build out your collection of basics, these viral workout leggings have over 60,000 five-star reviews and are under $25.
The Gym People Thick High Waist Yoga Pants with Pockets
Now 20% Off
Adidas Run Falcon 3.0 Sneaker
Now 11% Off
Running Girl Sports Bra
Now 25% Off
IWD Butterfly Shorts
Now 30% Off
Adidas Tennis Y-Dress
Now 34% Off
IUGA High-Waist Biker Shorts
Now 50% Off
The Gym People Longline Sports Bra
Now 13% Off
G4Free UPF 50+ UV Sun Protection Long Sleeve Shirt
Now 20% Off
Varley Roxbury Zip Through Sweatshirt
The Best Amazon Prime Day Intimates Deals 2025
As nice as it is to save on the big stuff, don’t sleep on Amazon’s Prime Day intimates deals. We’re seeing discounts on comfy lace bralettes, no-show underwear, and many more everyday must-haves.
RAYCHIC Lace Bralette
Now 82% Off
AIVEITE Seamless Panty MultiPack
Now 30% Off
Cosabella Never Say Never Sweetie Soft Bra
Now 38% Off
PJ Salvage Sleepwear Lounge Chemise Nightgown
Now 36% Off
Natori Underwire Bra
Now 16% Off
Calvin Klein Carousel Bikini Panty Set
Bali Comfort Revolution Bra
Now 52% Off
hanky panky Breathe Natural Rise Thongs
Now 30% Off
Freya Starlight Underwire Bra
Now 22% Off
