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13 Sept 2024
Sticking to healthy eating goals is difficult due to the enjoyment of high-fat, sugary foods
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These foods trigger the brain’s reward system, as they were once rare and desirable
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Modern advertising constantly reminds us of the sight, smell, and taste of calorie-dense foods
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Food cravings are triggered by cues like ads or smells, increasing saliva and gastric activity
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Factors like cost, availability, and health goals influence our choices after food cues are triggered
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Stress and hunger make us eat more, underestimate calories, and find larger portions more rewarding
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Food cues prompt cravings for specific categories, like salty or sweet, rather than general cravings
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Eating history and genetics also make it harder to suppress cravings without relying on willpower
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You can resist cravings by acknowledging them and choosing healthier options, like fruits or nuts
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Setting SMART goals and removing high-fat, sugary foods from your environment helps with healthier eating
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Image: Reuters
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