Photo-Illustration: The Strategist; Photos: Retailers
As a deals writer, I cover a lot of sales, but I’ve yet to see discounts as steep as the ones currently in Cuup’s sale section. From now until May 12, the cult-favorite intimates brand is taking an extra 30 percent off already-on-sale swim items and 20 percent off all other sale items — making select items up to a whopping 94 percent off. And for such steep discounts, the stock is quite impressive. I found our favorite plunge bra, one of the best lingerie thongs, and tons of bikinis, one-pieces, and sarongs in plenty of sizes and colors. The only catch: All double-discounted items are final sale, so check the size on your favorite Cuup bra or break out a measuring tape before checking out. Below are my top ten picks worth buying from this truly very good sale.
The Plunge is the best of both worlds: thin and breathable thanks to its soft mesh cups, but supportive thanks to its comfortable underwire. It’s a crowd-favorite bra among many a writer at the Strategist, so much so we’ve named it the best plunge bra and best underwire mesh bra. It’s 42 percent off in four colors and multiple sizes — and is as cheap as $16 in purple, though sizing is very limited.
Made from the same flexible and soft mesh fabric as the Plunge, Cuup’s Balconette bra is another one of our favorites (we named it the very best balconette bra). Our fashion writer Ambar Padilla says it makes her breasts look “well-rounded” (as all balconette bras should) and gave her a “good lift.”
A soft, moisture-wicking thong that hugs the hips and feels barely there. I’d grab several while they’re $10.
For those fond of a little more fabric, Cuup’s high-waist underwear is also over half off. It has the same supple modal material as the thong, but it sits just below the belly button and provides fuller (albeit cheeky) coverage.
We’ve all tried on a one-piece that makes us feel like a 5-year-old ready for swim lessons. This one does not. A plunge neckline and high cut give it a sexy and flattering yet classic fit. It’s available in four colors for 83 percent off — that’s a discount of almost $150.
If you like Cuup’s Plunge Bra, you’ll love its Plunge Swim Top. It’s chlorine-, saltwater-, and fade-resistant, and right now, you can get it for as little as $7 — practically free.
Thicker straps and more structure equal better support. The Scoop is great for bigger busts, as it lifts and sculpts while still prioritizing comfort.
Not too skimpy and not too diaper-y swim bottoms.
The cheapest deal of the bunch: bikini bottoms for $5. And if you don’t like any of the five colors for $5, seven more colors (including classic black) are just $13.
You might as well add this pretty wrap to your cart too.
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