Published
October 19, 2025
From October 14 to 17, the Sant Pau Art Nouveau Site became (for the last time) the stage for the 080 Barcelona Fashion catwalk, which in its 36th edition brought together 24 brands and welcomed more than 11,000 attendees. The event was defined by synergies and new formats, and by a line-up that brought together veteran Spanish fashion houses and catwalk stalwarts alongside emerging talents and established brands showing for the first time in the Catalan capital.
“During the pandemic we took part in 080 in video format, but this is our first actual runway show,” explained designer Moisés Nieto, who usually presents his collections in Madrid, on platforms such as Madrid es Moda.
“This is a very fresh platform, with tremendous international reach and an atmosphere very different from Madrid,” added the designer, who in 2025 will mark the 15th anniversary of his brand, something that shaped the collection he showed in Barcelona.
“It is a celebration of these years; we have looked back at the brand’s past and brought back some codes we had set aside, such as miniskirts and short dresses. There is comfort, sensitivity, strong tailoring, simple pieces… the brand’s DNA,” he added.
From newcomers to long-standing regulars, 080 Barcelona Fashion also featured fixtures of the Catalan fashion scene, such as Guillermina Baeza.
“Being at 080 feels like being at home, but it also means an international outlook and diversity. It is about being open to the idea that swimwear is fashion: our garments are versatile and can be worn on many occasions beyond the beach. That versatility, which is in our brand’s DNA, is also present on this catwalk; it’s something that connects us,” said Belén Larruy Baeza, daughter of Guillermina Baeza and creative director of the brand, Backstage.
The brand, which specialises in swimwear, celebrates its 40th anniversary in 2025 and does so, like the platform that hosts it, with its sights set on the international market.
“We have undertaken a rebranding, a relaunch of the brand, and our plan is to internationalise as much as possible over the next five years. We want to enter markets such as Mexico, Chile or Australia, to cover the seasons when it is winter in Europe,” said the Guillermina Baeza executive, whose multi-brand network is currently concentrated in Spain and, to a lesser extent, elsewhere in Europe.
Custo Barcelona, another regular at 080 Barcelona Fashion, showed its collection for spring-summer 2026 on the final day, adding around twenty looks to those shown in Madrid and New York for the same season.
“We are celebrating our 45th anniversary as a brand. And we are doing so by boosting e-commerce, the channel in which we are growing the most, and with plans to open two new shops, one in Madrid and another in Milan, by next summer,” explained the designer in conversation with FashionNetwork.com.
From the international push to collaborations
The international outlook of 080 is closely linked to the profiles of the brands that participate on the catwalk. Many of them share a common denominator: they are Spanish, but their sales focus is on the international market. This is the case of Barcelona-based Eikō Ai, which has been presenting its collections on the Catalan catwalk since 2019.
“Here we present more special, more artistic proposals. 080 is a good moment to show greater creativity,” said Gloria Lladó Ferrer, co-founder and creative director of the brand.
“We sell online worldwide and the U.S. market is one of our strongest. In the multi-brand channel we are present at Printemps in France and at La Rinascente in Italy. The truth is that we are not as strong in Spain; our presence has been more international since we started, so one of our next objectives is to strengthen the Spanish market. There is a reality here: Spanish consumers need to know the labels — Spain is a more brand-led market; by contrast, in other countries people are more willing to try unknown brands,” Lladó observed.
It is a well-worn truism that Spaniards struggle to be prophets in their own land. Designing or manufacturing in Spain and selling predominantly outside national borders is also the reality for labels such as Habey Club or Reparto Studio, which took to the Barcelona catwalk for the second time this October.
“At the moment we only sell online, with our e-commerce open to the whole world and orders, for example, from the U.S. Our next step will be the jump to the multi-brand channel. After having organised several fashion shows, people understand who we are and what our proposal is, so it is time for us to move into wholesale, secure some international points of sale and expand,” said the co-founders of Reparto Studio, Margil Peña and Ana Viglione, originally from Mexico and the Basque Country, respectively.
“Internationalisation is something fundamental for us,” stressed, for her part, Marta Coca, director of the platform. “The local market is very important, but where our brands need us, especially the most emerging, is in carving out a niche in international markets. And we are not going to do this alone; we are creating alliances like the one in this edition with Spain Gallery,” added the director.
Spain Gallery is a digital platform that seeks to project the Spanish fashion ecosystem to the world and has, among other tools, an online shop and a directory of brands.
At the 36th edition of 080 Barcelona Fashion, and just a few days after touching down in Paris, the event featured the “080Spot_SpainGallery” space, where talks and workshops were offered and items from several of the firms linked to the platform were showcased in showroom style.
“We have taken advantage of the visibility that 080 gives us. Not only in terms of product, but as a community that seeks to promote Spanish fashion abroad,” said Viana.
The catwalk, in its commitment to new formats, premiered the “080_BeyondCrafts” space, dedicated to craftsmanship and the value of crafts in contemporary fashion and, on this occasion, put the focus on millinery. Outside the Sant Pau Art Nouveau Site, and as part of the Barcelona Fashion Forward programme, a fashion business incubator of Barcelona City Council, four firms (Alaire, Guillermo Justicia, Maison Admire and Nimph) took part in the pop-up shop installed in the Trent space, which will remain open until November 22.
In search of a new space
Organised by the Generalitat de Catalunya through the Consorci de Comerç, Artesania i Moda de Catalunya (CCAM) of the Departament d’Empresa i Treball, this edition of 080 Barcelona Fashion had a budget of 2.15 million euros, of which 150,000 euros came from the contribution of Barcelona City Council, which made its debut as an investor in this event.
Hanging in the air after the close of the 36th edition is the big question: after saying goodbye to the Sant Pau Art Nouveau Site, where will 080 Barcelona Fashion be held in April, when its next edition is scheduled?
“We are assessing a couple of venues and seeing whether we can indeed stage the next edition there. We are looking for a completely different style from recent editions, in which Catalan Modernism has shone. But we want it to be very different, yet also quintessentially Barcelona and to define the city,” concluded Marta Coca, director of the catwalk.
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