What Women Truly Want to Wear, According to Danish Designers

What Women Truly Want to Wear, According to Danish Designers

When it comes to design, Scandinavia has long been celebrated for its clean lines, thoughtful craftsmanship, and timeless aesthetic—qualities that have earned it a reputation as a revered place in the world of interior design and beyond. But in recent years, a quietly powerful shift has been reshaping not just how spaces are curated but how people dress, with women at the helm. Nowhere is this shift more evident than in Denmark’s fashion scene, where female designers are redefining what it means to design from a woman’s perspective—and the results are turning heads globally.

At CIFF, the Copenhagen International Fashion Fair, the energy is electric. It’s here that the world sees the fresh, nuanced female perspective of Danish design—a perspective that embraces versatility, authenticity, and a fluid sense of femininity. Unlike much of the global luxury fashion landscape, where male creative directors still dominate, Scandinavia’s fashion scene is led largely by women, and their influence is palpable. These aren’t just clothes; they’re statements of identity and freedom, designed with a deep understanding of how women actually live and move.

Walking through CIFF this season, I felt the shift firsthand—the female perspective isn’t just influencing Danish fashion; it’s transforming the industry from the inside out. From mother-daughter duos to female creative directors revitalizing male-founded brands, these designers are reshaping how women dress in Scandinavia. Pay close attention.

(Image credit: Courtesy of Copenhagen Fashion Week; @balencianas)

Since launching Gestuz in 2008, founder Sanne Sehested has approached design with a clear intention: to create clothing that empowers women instead of overshadowing them. “I wanted to create designs that emphasize the strength of women rather than overshadow,” she says. Inspired by a wardrobe full of vintage pieces and a keen sense for balancing masculine and feminine elements, Sehested shaped a brand that reflects the rich complexity of real women’s lives. “My Gestuz muse is not one thing or one size or one age. She is full of contrast and wants her wardrobe to express that,” she explains.