Published on
October 17, 2025
Collaborating with Wendy Wu Tours, the Hong Kong Tourism Board (HKTB) new initiative focuses on the Greater Bay Area as one of the key bundles offered for travel. Wendy Wu has developed the Greater Bay Area Short Stay itinerary as part of the new initiative. There are plans for the dynamic trip to Hong Kong, Macau, and Guangdong to increase interest and bookings for UK travel agents with the new six-day trip starting at £2,290. The travel and tour region is now open to new travelers.
Introducing the Greater Bay Area Short Stay Tour
The Greater Bay Area Short Stay itinerary is a carefully crafted tour designed to offer travelers a balanced mix of culture, history, and modernity across three of the most vibrant destinations in Asia: Hong Kong, Macau, and Guangdong. The six-day tour includes visits to iconic landmarks, cultural experiences, and stunning coastal views, allowing visitors to explore this multifaceted region at their own pace.
Included in the £2,290 package are four-star accommodations, daily breakfast, transfers, expert guiding, and sightseeing opportunities. The tour is designed to cater to a variety of travel preferences, with flexible options that allow it to be sold as a standalone experience or combined with Wendy Wu Tours’ broader China collection.
The Impact of the Greater Bay Area Campaign on UK Travel
The new campaign is a strategic move to introduce the Greater Bay Area as a key travel destination for the UK market. Traditionally, many tourists have considered China as a whole or specific regions like Beijing and Shanghai as the main attractions. However, with the rise of cities like Hong Kong, Macau, and Guangdong, the Greater Bay Area offers a new and exciting alternative.
The region, where three distinctive cultures—Chinese, Portuguese, and Cantonese—intersect, presents a unique opportunity for travelers to experience the fusion of modernity and tradition in a single trip. From the dazzling skyline of Hong Kong to the colonial heritage of Macau and the thriving industrial and cultural scene in Guangdong, the area offers a variety of experiences that are sure to attract both first-time visitors to China and those who feel they’ve “done” the main cities already.
Gary King: A Game-Changer for the Touring Market
According to Gary King, Head of Trade Sales at Wendy Wu Tours, the Greater Bay Area is a “game-changer” for the touring market. He highlights how the region’s cultural diversity and distinctive blend of influences make it an extraordinary place for travelers to discover. King emphasizes that for many tourists, the Greater Bay Area offers something new and exciting—especially for those who may have already visited other parts of China.
“For our agents, it’s an entirely new conversation starter with customers who think they’ve already ‘done’ China,” says King. “This partnership with the Hong Kong Tourism Board will provide our agents with the confidence, content, and selling tools to make this exciting new region part of every Asia enquiry.”
As the Greater Bay Area continues to develop as a tourist hub, Wendy Wu Tours is positioning itself at the forefront of promoting the region to UK travelers. By collaborating with the HKTB, the company is ensuring its travel agents are equipped with the resources needed to effectively sell this new and promising travel route.
Hong Kong: The Gateway to the Greater Bay Area
One of the central components of the campaign is the role of Hong Kong as the perfect gateway to the region. Anette Wendel-Menke, the Europe Director for Hong Kong Tourism Board, explains that Hong Kong offers the ideal starting point for exploring the Greater Bay Area. Known for its cosmopolitan feel, impressive skyline, and blend of Eastern and Western influences, Hong Kong sets the tone for the variety of experiences that await travelers in the rest of the region.
Wendel-Menke states: “We’re delighted to partner with Wendy Wu Tours to bring the Greater Bay Area to the forefront of UK travel planning. As the gateway to the region, Hong Kong offers the perfect starting point for exploring a dynamic blend of modernity, culture, and coastal charm. With Wendy Wu Tours’ specialist touring knowledge, agents now have a trusted partner to showcase Asia’s next great travel story.”
Macau and Guangdong: Unique Cultural and Historical Experiences
While Hong Kong serves as the modern, fast-paced entry to the region, the inclusion of Macau and Guangdong offers a wealth of cultural and historical experiences that broaden the appeal of the tour.
Macau, once a Portuguese colony, is known for its colonial architecture, world-class casinos, and culinary scene, blending European influences with traditional Chinese culture. Macau’s charm lies in its fusion of old-world European sophistication and Chinese traditions, creating an incredible cultural dichotomy that visitors can experience through its streets, festivals, and architecture.
Guangdong, the most populous province in China, offers a fascinating mix of ancient traditions and contemporary growth. Known as the birthplace of Cantonese culture and cuisine, Guangdong offers tourists the chance to explore traditional villages, bustling cities, and scenic coastal views that epitomize the vibrancy of southern China.
A Comprehensive Travel Offering for Tourists
Wendy Wu Tours’ collaboration with the Hong Kong Tourism Board not only introduces travelers to the Greater Bay Area but also ensures that they enjoy a seamless and comprehensive travel experience. With four-star accommodations, guided tours, daily breakfasts, and inclusive transfers, the six-day itinerary offers excellent value for money, while also maintaining high-quality standards. The flexibility of the tour, which can be customized and extended with other destinations in China, allows travelers to plan a more comprehensive trip through Asia.
The new tour is designed to cater to different traveler preferences, whether visitors are looking for luxury, history, culture, or adventure. The variety of cities and attractions ensures that there’s something for everyone, from cultural enthusiasts to family vacationers or solo travelers seeking a unique experience.
An Exciting New Chapter in Asia Tourism
The collaboration between Wendy Wu Tours and the Hong Kong Tourism Board signifies an important advancement for the Greater Bay Area’s position in the global tourism sector. The blended modernity, culture, and coastal beauty of the Greater Bay Area will further capture the attention of UK holidaymakers and cement the Area’s place as a highlight for tourism in the UK.
With Hong Kong as the gateway to the region and Macau and Guangdong as the value-rich, culture- and history-laden extensions, Wendy Wu Tours invites tourists to explore an underappreciated part of the world. This collaboration strengthens the prospects of tourism in the Greater Bay Area, cementing value, history, and culture, and giving travelers in search of authentic and memorable Asian experiences new opportunities.
