Published on
September 27, 2025
The tourism between Hong Kong and Vietnam is seeing dramatic expansion, as Vietnamese travelers visit Hong Kong in greater and greater numbers. Based on statistics from the Hong Kong Tourism Board (HKTB), Vietnam is emerging as a source market, with a 46.6% growth in Vietnamese arrivals between January and July 2025. The jump indicates increased interest in Hong Kong’s experiences, from high-end shopping and cultural immersion to global-standard entertainment. The growing demand for tourism has encouraged Hong Kong to improve its services and facilities to accommodate this growing number of tourists.
Factors Driving the Growth of Vietnamese Tourists to Hong Kong
Several factors contribute to the growing popularity of Hong Kong as a tourist destination for Vietnamese travelers. One key aspect is the increased air connectivity between the two regions, making it easier and more affordable for Vietnamese tourists to visit Hong Kong. As more direct flight options and increased seat capacities are offered, Vietnamese travelers are finding greater flexibility in planning their trips to Hong Kong.
Additionally, Vietnamese tourists are increasingly seeking affordable luxury experiences—and Hong Kong, with its combination of high-end shopping, fine dining, and cultural attractions, fits the bill. The city’s attractive travel packages, festivals, and events such as WinterFest and the Wine & Dine Festival further add to its appeal as a destination of choice for Vietnamese travelers.
Hong Kong’s Role as a Global Event Capital: A Key Appeal for Vietnamese Tourists
Hong Kong’s reputation as Asia’s “event capital” is one of the main driving forces behind its tourism surge from Vietnam. The city’s major cultural festivals, such as Tai Hang’s fire dragon dance and the Hong Kong Wine & Dine Festival, are key attractions for Vietnamese tourists seeking vibrant and memorable experiences. These festivals offer a unique blend of local culture, gastronomy, and entertainment, making Hong Kong a prime destination for culture-focused travelers.
Moreover, WinterFest, which takes place at the end of the year, offers special events, shopping, and Christmas-themed activities that are particularly attractive to families and young travelers from Vietnam. The city’s year-round event calendar ensures that Vietnamese tourists can visit at different times of the year to enjoy a variety of activities, contributing to a growing tourism interest in the city.
The Economic Impact: Growing Spending Power of Vietnamese Tourists
The spending habits of Vietnamese travelers in Hong Kong also reflect the increasing affinity for the city as a destination for luxury travel. Vietnamese tourists typically stay an average of 3.5 days in Hong Kong and spend about HKD 6,400 (around USD 822) per trip, which is a significant contribution to the local economy. The rise in tourist spending from Vietnam is fueling growth in the hospitality and retail sectors, as businesses cater to the needs of high-spending visitors.
Shopping remains one of the top activities for Vietnamese tourists in Hong Kong, with visitors flocking to the city’s luxury boutiques, malls, and duty-free outlets. In addition to shopping, many Vietnamese visitors also engage in gastronomic tourism, enjoying the city’s diverse food scene and fine dining options, which drives the growth of the hospitality and restaurant industries.
Strengthening Cultural Ties: How Vietnamese Tourists Experience Hong Kong
For Vietnamese travelers, Hong Kong’s rich cultural offerings play a significant role in attracting them to the city. The vibrant mix of cultures in Hong Kong, from its Chinese roots to Western influences, offers a unique travel experience for visitors looking to explore art galleries, historic landmarks, traditional markets, and temples. The cultural immersion in Hong Kong provides a perfect blend of modernity and heritage, with the opportunity to engage with the local culture through festivals, traditional performances, and tourist attractions like the Hong Kong Museum of Art and Tsim Sha Tsui.
The growing interest in culture-based travel among Vietnamese tourists is evident, as they seek authentic experiences in Hong Kong’s heritage sites. Cultural exchange between Vietnam and Hong Kong continues to foster closer relations and increased awareness of the diverse experiences the city has to offer.
The Role of Digital Platforms in Boosting Tourism to Hong Kong
Digital platforms and social media influencers are playing a pivotal role in promoting Hong Kong as a tourism destination for Vietnamese travelers. As Vietnamese consumers increasingly rely on online travel agencies (OTAs) and social media platforms to plan their trips, platforms like Agoda and Trip.com are offering special promotions and tailored travel packages to attract more Vietnamese tourists. Content creators and travel bloggers are also helping boost Hong Kong’s tourism appeal, sharing their travel experiences through videos, photos, and blogs to inspire Vietnamese audiences.
The integration of social media marketing into tourism promotion allows Hong Kong to tap into a younger, tech-savvy demographic, creating a direct link between Vietnam’s emerging tourism market and Hong Kong’s vibrant travel scene.
Government Support and Strategic Policies for Sustaining Tourism Growth
The Hong Kong Tourism Board (HKTB) has implemented several policies aimed at sustaining the growth of Vietnamese tourism to Hong Kong. This includes streamlined visa policies, customized travel packages, and partnerships with local tour operators in Vietnam. By enhancing tourism infrastructure, air connectivity, and marketing efforts, the HKTB ensures Vietnamese tourists have access to a wide variety of travel experiences in Hong Kong.
Additionally, the Hong Kong government’s tourism initiatives, such as the promotion of eco-tourism, adventure tourism, and heritage sites, continue to position the city as a leading destination for cultural tourism and luxury travel.
The Future of Tourism: Expectations for 2026 and Beyond
With the steady increase in Vietnamese visitors to Hong Kong, expectations for 2026 and beyond remain high. The ongoing efforts by the HKTB to engage the Vietnamese market, along with continued investment in tourism infrastructure and event promotions, will ensure that Hong Kong remains a key destination for Vietnamese travelers.
The growing affluent middle class in Vietnam, coupled with the increased accessibility and global appeal of Hong Kong, signals continued tourism growth between the two regions. As Hong Kong’s tourism sector evolves, the city will continue to build its reputation as a vibrant cultural hub that attracts Vietnamese tourists seeking authentic experiences and luxury travel.
Hong Kong’s Growing Appeal for Vietnamese Tourists
Hong Kong’s popularity with Vietnamese tourists is growing year after year, and in 2025, 46.6% more Vietnamese tourists opted for the city. With its emphasis on cultural tourism, upscale experiences, and international events, Hong Kong stands to become one of the leading destinations among Vietnamese travelers. The increased demand for Hong Kong from Vietnam, Thailand, and the Middle East markets is a positive sign for the future of Hong Kong’s tourism industry, as it will continue to deliver the exciting and vibrant traveling experience that overseas visitors are looking for the best vacation in their life.
