WOODBRIDGE, VA — Woodbridge’s massive outlet mall Potomac Mills will be the latest landing place of an international value fashion retailer.
Primark, which has 450 stores across the world, announced its store at Potomac Mills (2700 Potomac Mills Cir, Woodbridge, VA) will open on April 10. The more than 32,000-square-foot store will sell fashion for men, women, children and babies.
The Potomac Mills store will have grand opening festivities when the store opens at 11 a.m. on April 10. Shoppers can expect local treats, giveaway like a bouquet bar with fresh floral arrangements, a DJ and more.
Potomac Mills will be the third Primark store in the DC region, which includes Tysons Corner Center in Tysons, Virginia and Arundel Mills in Hanover, Maryland. The retailer has also signed a lease for the Mall at Prince George’s in Hyattsville, Maryland.
“Since Primark opened stores in Maryland and Virginia, just outside the nation’s capital, we’ve seen a strong demand for more of the joy that Primark brings to local shoppers,” said Kevin Tulip, president of Primark US. “We are gearing up to open our doors at Potomac Mills, and are excited to bring a new community of DMV shoppers more of Primark’s unmatched combination of style, quality and affordability, continuing our success in the area.”
The Potomac Mills store is hiring for full-time and part-time retail roles. Sales associate pay starts at $15 per hour and has potential for $0.50 per hour increases at six and 12 months of continued employment.
Primark offers a variety of clothing, shoes and accessories, including denim starting at $10 and tee shirts starting at $4.50. Shoppers can find licensed products from brands such as Netflix and Disney, as well as NBA and NFL gear for the Washington Wizards and Washington Commanders starting at $14.
While some have raised concerns about the environmental impacts of fast fashion, Primark says it is working on sustainability. The retailer’s Primark Cares multi-year program includes a goal of making all clothing from recycled or more sustainably sourced materials by 2030, as well as cutting carbon emissions in half and pursuing a living wage for supply chain workers.
