UK, Poland, Czech Republic, Norway, Belgium, Germany, Denmark and Greece Lead Europe’s Explosive Short-Term Rental Boom with Record-Breaking Booking Surges and Unstoppable Summer Travel Demand

The United Kingdom, Poland, Czech Republic, Norway, Belgium, Germany, Denmark, and Greece are leading a remarkable surge in Europe’s short-term rental market this summer, setting new records in bookings and revenue. This exceptional growth is driven by a combination of strong traveler demand, easing economic pressures, and expanding property availability, making these countries top destinations for holidaymakers seeking flexibility and memorable experiences. As travel rebounds robustly across the continent, these markets benefit from strategic pricing, improved infrastructure, and diverse attractions that continue to draw visitors eager to explore Europe’s rich culture and natural beauty.

As the warmth of summer draws near, Greece is gearing up for what promises to be a vibrant and bustling tourism season. Recent data from AirDNA reveals a remarkable surge in short-term rental bookings across the country, positioning Greece as one of the leading destinations for European travelers this summer. This upward trend not only highlights Greece’s perennial appeal but also signals a broader revival in travel enthusiasm across the continent.

Greece Leads Europe with Over Twenty Percent Growth in Bookings

According to the latest AirDNA statistics, demand for short-term rentals throughout June, July, and August has risen sharply across Europe. Out of the continent’s twenty largest markets for Airbnb-style accommodations, eighteen have recorded at least a ten percent increase in bookings compared to the same period last year. Greece stands out prominently with an impressive twenty-two percent year-over-year growth in reservations. This strong performance underlines the country’s enduring magnetism as a premier summer getaway, combining idyllic beaches, rich cultural heritage, and vibrant local experiences.

Other European markets are also experiencing noteworthy boosts. Poland tops the list with a staggering thirty-seven percent jump, followed by the Czech Republic at thirty percent and Norway at twenty-seven percent. Belgium and Germany both report solid growth rates of twenty-four percent. In contrast, countries in northern Europe such as Finland and Denmark have seen more modest increases of eight and nine percent respectively, while the United Kingdom, Ireland, and Hungary hover around ten to twelve percent gains.

Travel Demand Resilience Amid Economic Uncertainty

Despite ongoing challenges such as geopolitical tensions and economic fluctuations, the European travel sector appears remarkably resilient. AirDNA’s report highlights that a combination of strong domestic tourism, easing inflationary pressures, and an expanding pool of available properties is fueling sustained growth in bookings. Across Europe, the total number of active short-term rental listings has climbed by seven point one percent, reaching an impressive 3.6 million units.

Simultaneously, demand for overnight stays surged by twenty-seven point four percent, totaling approximately 36.6 million nights booked. This robust appetite for travel is reflected in higher revenue metrics: the average daily rate (ADR) paid by guests increased by four point two percent to one hundred fifty euros per night, while occupancy rates surged eighteen percent to a healthy fifty-nine percent, even as the supply of available properties expanded.

These factors combined resulted in a remarkable twenty-three percent growth in revenue per available rental night (RevPAR), which hit eighty-eight euros—a figure that underscores the strong profitability of short-term rentals across Europe during the upcoming peak season.

April’s Strong Performance Lays Groundwork for Summer Success

The optimistic projections for the summer season build on a solid foundation established in April. That month witnessed revenue growth in all twenty of Europe’s key short-term rental markets, driven primarily by increased occupancy levels. However, revenue gains varied by country, influenced by changes in the ADR and the volume of available listings.

Germany and Denmark stood out with occupancy surges of approximately thirty percent, which translated into impressive revenue growth of fifty-five and forty-nine percent respectively. Norway recorded the highest revenue increase at sixty-eight point five percent, supported by a ten point one percent rise in ADR and a substantial twenty-seven point one percent growth in available listings.

Greece and Switzerland experienced more modest occupancy improvements but still achieved significant revenue increases, indicating that higher daily rates were a key factor in their financial success. These results suggest that even incremental gains in occupancy, when combined with smart pricing strategies, can significantly boost income for rental hosts.

Positive Indicators for Greece’s Tourism Industry

For Greece’s tourism operators, accommodation providers, and local businesses, these encouraging statistics bode well for a vibrant and prosperous summer season. The rising volume of bookings, coupled with enhanced revenue per stay, offers opportunities for economic revitalization and community growth in popular destinations from the islands of the Aegean to historic mainland cities.

Greece’s sustained popularity stems from its unique ability to offer travelers a diverse blend of sun-soaked beaches, ancient archaeological sites, world-class cuisine, and warm hospitality. This multifaceted appeal continues to attract millions of visitors each year, even as travel preferences evolve in the post-pandemic era.

Moreover, Greece’s tourism sector benefits from effective marketing campaigns, infrastructure investments, and favorable regulatory environments that support short-term rentals and sustainable tourism development. These elements collectively ensure that the country remains a top contender in Europe’s competitive travel market.

The UK, Poland, Czech Republic, Norway, Belgium, Germany, Denmark, and Greece are driving record growth in Europe’s short-term rental market this summer. Strong traveler demand and expanding listings are fueling unprecedented bookings and revenue across these top destinations.

Looking Ahead: A Bright Summer for Greek Tourism

As Europe’s tourism landscape steadily rebounds from the disruptions of recent years, Greece’s strong booking performance serves as a clear indicator that the country is poised to capture a significant share of the returning travel demand. Hosts, property managers, and tourism businesses can expect increased activity, while travelers will continue to enjoy the exceptional experiences Greece has to offer.

In summary, the AirDNA data highlights not only the resilience but also the dynamism of Greece’s tourism industry in 2025. With a robust twenty-two percent increase in short-term rental bookings for the summer months, Greece leads Europe in welcoming back tourists eager to explore its scenic beauty, cultural treasures, and vibrant lifestyle. This promising outlook underscores Greece’s status as a premier global destination, ready to deliver unforgettable summer adventures.