Alexa: Grab my wallet.
Amazon’s colossal Prime Big Deal Days event is here, running from Oct. 7 to 8 and bringing a flurry of incredible savings on everyday essentials and irresistible little splurges alike.
Since shopping is our thing, we’ve compiled all the best Prime Day fashion deals — including celebrity-approved designers and on-trend pieces that are discounted enough to make them feel like a steal.
Best Prime Day Fashion and Shoe Deals
Whether you are copying Meghan Markle’s sunglasses or tapping Anne Hathaway’s handbag style, scroll on for the best clothing and accessory deals. (We will keep updating this story with new finds over the course of the two-day event, so check back often.)
Best Prime Day Clothing Deals
Levi’s Women’s Ribcage Straight Ankle Jeans
Brie Larson wears Levi’s Ribcage cut, an NYC street-style favorite. The legendary denim brand is also a favorite for fashionistas like Hailey Bieber and Kaia Gerber, who prefer the also-on-sale classic 501s.
Hanes Perfect-T Cotton Crewneck T-Shirt
From Olivia Wilde to Rihanna, several celebs have been spotted in Hane’s wardrobe staple tees — and they are so affordable, you can stock up without breaking the bank.
The Gym People Thick High Waist Leggings
Kyle Richards said during an Amazon Live that these leggings “fit really well [and] make the butt look good.”
Hanky Panky Lace Original Rise Thongs 3-Pack
October Prime Day is the perfect time to stock up on essentials like undies, so why not try the Jennifer Aniston-approved brand, Hanky Panky? SZA and Cameron Diaz are also brand fans of the panties, which are dubbed “the world’s most comfortable thong.”
Amazon Essentials x Sofia Grainge Mommy and Me Short Sleeve Pajama Set
Sofia Richie brought her impeccable taste to a family-friendly Amazon collab, which offers loungewear, PJs and more.
Levi’s Belted Faux Leather Moto Jacket
If you prefer outerwear with an edge, look no further than this faux leather jacket that Olivia Culpo included in a roundup of her off-duty staples. It comes in so many cute colors!
Taylor Swift was snapped last year wearing this cute Free People tank while hanging with friends. Even better, it’s on sale — and available in so many colors that you might want a few.
Bethenny Frankel called this easy-on-the-wallet style “the best strapless bra in the world.”
Wrangler Women’s Sherpa Lined Denim Jacket
Dakota Johnson, Kate Hudson and Gwen Stefani have all rocked Wrangler’s sherpa-lined denim jackets, which make for a perfect transitional weather piece.
Amazon Essentials Cotton Modal Long-Sleeve Pajama Set
This Amazon Essential style had us doing a double-take; they look so much like the luxury pajama brands that stars wear.
“These are absolutely amazing,” raves one of the thousands of five-star reviews, which confirm that the quality does not disappoint.
Available in dozens of colors and sizes XXS-XXL, Madewell’s cotton tees are a year-round wardrobe hero, ideal for layering under sweaters and blazers or wearing on their own.
Suuksess One-Piece Swimsuit Tummy Control Bathing Suit
We spotted this Bethenny Frankel-approved one-piece on sale for under $36. It’s a perfect pick for travel, as the cross-over style doubles as a bodysuit.
Best Prime Day Shoes and Accessory Deals
Le Specs Air Heart Sunglasses
Meghan Markle wore these classic oversized sunnies to NYC in 2019, and Lady Gaga is also a fan of the style. Likewise, shoppers say things like they are “perfect.”
Coach Willow Soft Bucket Bag
If you love Coach’s timeless styles and proven durability, you’re hardly alone. Stars like Bella Hadid, Camila Morrone and Charli XCX all rock the brand’s shoulder bags.
JW Pei Maze Bag
Back in December 2021, Anne Hathaway paired a Monse sweater dress and Isabel Marant boots with this chic black JW Pei Maze Bag. The woven style is an enduring trend.
Breaksun Oversized Aviator Sunglasses
Paige DeSorbo described these oversized sunnies as “art” in a recent Amazon Live, while sharing a few of her favorite styles for autumn.
Natalie Portman, Karlie Kloss and Taylor Swift are just a few of the stylish stars who wear Adidas’ classic Stan Smith style.
Hunter Women’s Play Short Rain Boot
Meghan Markle and Taylor Swift are just a few stars who reach for Hunter boots when the forecast calls for rain.
Franco Sarto Tinsley Mary Jane Flat
Katie Holmes wore this outfit-elevating metallic Mary Jane last year, pairing it with denim and a lace shirt.
The actress’s off-duty style consistently proves that while jeans are the most versatile wardrobe staple, footwear makes the look.
Kyle Richards raved about these shades in an Amazon Live this year, saying the style “looks good on anyone.”
Prime Big Deal Days FAQs, answered
When is Prime Big Deal Days?
Amazon’s fall Prime Day sales begin on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
When does Prime Big Deal Days end?
Calling all chronic procrastinators: Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT.
Do you have to be a Prime member to shop?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Prime Day vs. Prime Big Deal Days: What’s the difference?
For those who already know and love July Prime Day, Amazon’s Prime Big Deal Days similarly offers major discounts for 48 hours, but with a bigger focus on holiday gifts to shop ahead of Black Friday and Cyber Monday.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for Amazon to kick off the holidays with Black Friday sales in November! Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
