Photo-Illustration: The Strategist; Photo: Retailer
Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage.
Unlike past Prime Days, this year’s Prime Day will run for four days (instead of the usual two). Double the number of days means even more marked-down items to sift through, but fortunately for you, I’ve covered six Prime Days in a row now, and I know the real deals when I see them. Here, I’ll be keeping tabs on the best Prime Day fashion deals and updating this guide accordingly (like when something gets even cheaper or when something sells out) over the course of the week.
This year, I can’t get over the sheer amount of Gap now going for Gap Factory prices. (Perfectly timed to the Gapaissance, by the way.) Another pleasant surprise is the array of sandals on sale, including Tevas, Havaianas, and Keens (all of which make an appearance in our big sandals guide). It’s not often that you see in-season shoes on sale on Prime Day. Predictably, there are many Levi’s markdowns, such as our favorite Wedgies and Ribcages. Every year, the better deals on designer goods are in the Shopbop sale section, and the Zappos section often has name brands (Madewell, Free People, etc.) for nearly half off. Below, all of that and more — and be sure to check back here every day for even more fashion deals until the end of Prime Day. For our favorite deals across all product categories, make sure to check out our list of the best Prime Day deals, according to our deals editor.
Quite the little singlet!
Wear it unbuttoned over a bikini.
Maybe the jortiest of jorts?
They’re not just slouchy — they’re insouciant.
For the next 99-degree day; they’re 100 percent cotton.
Suntan optional, but encouraged, with these Havaianas.
It’s the clip-on version of the visor our senior writer Lauren Ro wears on the tennis court.
Only a few bucks more than a carton of eggs!
A polo for the discerning “coastal elite.”
There’s an eight-inch inseam to show off some thigh.
It could be time to retire your Carhartt.
Much cheaper than a Barbour corduroy-collar jacket.
Not a Samba, not a Gazelle … a Barreda.
It’ll be easier to wrangle your toddler in and out of pull-on shorts.
Next milestone: their first Speedcats.
The wider toe box on these Merrells means wiggle room for growing toes.
To match your Hurricane XLT2s.
The kids on the playground may not know these are the shoes of the summer, but their Strategist-reading parents will.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
